Marketing
GYG Singapore scores with ‘Up For The Cup With GYG’ World Cup campaign
GYG Singapore scores with ‘Up For The Cup With GYG’ World Cup campaign
It also partners with JSSL Football Club as official sponsor of its 2026 Summer Soccer Camps.
2 days ago
McDonald’s Philippines launches 2-minute drive-thru promo
Customers can try out the offer as many times as they want.
KFC Singapore unveils 'Karnival' for International Fried Chicken Day
KFC’s “2 for $10” deal will also return from 1–3 July 2026.
Domino’s Singapore unveils new refreshed branding
The brand is also introducing its first rectangular pizza.
Tim Ho Wan brings back classic flavours with ‘Nostalgic Dim Sum Series’
The menu development was overseen by 95-year-old dim sum veteran Fu Sing.
CHAGEE Philippines unveils Jasmine Tieguanyin drinks
A lineup of tea-themed activities and merch will roll out ahead of International Tea Day.
Starbucks unveils The Devil Wears Prada 2 beverage lineup
It introduced a curated lineup of four beverages inspired by the film’s characters.
Domino’s Singapore celebrates 17th anniversary with new meal deal
A portion of the sales will be donated to a charity.
QSR listings cut traffic when location data fails
Outdated hours images and categories cause missed searches and lost store visits.
Starbucks bridges South Korea and Japan with seasonal drink exchange
Each market is offering reinterpretations of the other’s spring drinks.
Dodo Pizza UAE wraps up Ramadan with kids' classes and Iftar meals
The UAE’s Ramadan economy is projected to reach $16.4b in 2026.
Sushi Express Singapore launches limited-time collaborations with The Powerpuff Girls
Limited-edition items include merchandise and themed food.
Starbucks Korea brings baseball to menu in KBO partnership debut
Leading the lineup is Baseball Maesil Green Tea.
Pizza Hut Singapore chases solo diners
The meal may be solo, but the experience is still social.
McDonald’s brings Grimace Shake, exclusive merch to Singapore
The launch also brings back Creamy Mushroom Burgers and Star Potato.
The Waffle Company’s ₹99 deal returns for International Waffle Day
The deal will be available at all outlets across India.
Asian QSRs experiment with bold campaigns
Pizza Hut, Haidilao, and McDonald’s are challenging conventional wisdom.
Commentary
Audit ready is no longer enough: What Singapore's SAFE framework means for QSR operators across Asia