GYG Singapore scores with ‘Up For The Cup With GYG’ World Cup campaign
It also partners with JSSL Football Club as official sponsor of its 2026 Summer Soccer Camps.
Guzman y Gomez (GYG) Singapore is rolling out a World Cup-themed promotion called “Up For the Cup with GYG,” running from 12 June through July.
The campaign is tied to match screenings at home and is built around food deals, app-based rewards, and limited-edition merchandise.
GYG is linking part of the promotion to results from Australia and Mexico’s first three World Cup matches between 12 and 26 June.
If either team wins, GOMEX loyalty members will unlock one-day offers, including 20% off orders over $30 on the GYG app, $1 Jarritos drinks, and 20% off foodpanda orders above $40, available on match day or the following day.
From 23 June to 19 July, the chain will also distribute 200 exclusive GYG footballs to selected loyalty members.
During the knockout stage (1–19 July), GYG will introduce a bingo-style game.
Customers who order through the app and meet a minimum $15 spend will receive a physical 3x3 bingo card.
Wins are based on matching digits from app order IDs, with prizes including 10 free breakfast burritos, a $30 app credit, and branded merchandise.
Each day, the first 10 eligible winners who submit correct details will receive prizes, with timing used to determine eligibility.
Separately, GYG is partnering with JSSL Football Club as its official fast food sponsor for the JSSL Summer Soccer Camps running over seven weeks in June and July 2026.
The company will provide meals for more than 450 youth players and offer additional perks for families, positioning the partnership as part of its broader push into grassroots football support in Singapore.
