Marketing

Dahmakan appoints Sphere for rebranding duties as it eyes regional expansion

The Malaysian food delivery startup recently secured US$18m in funding.

Dahmakan appoints Sphere for rebranding duties as it eyes regional expansion

The Malaysian food delivery startup recently secured US$18m in funding.

Deliveroo Singapore to make virtual deliveries in ‘Animal Crossing'

Players will also receive promo codes for real-life prizes.

Foodpanda Singapore pays tribute to riders with OOH ad campaign

Messages of thanks will be on display across a total of 764 screens around the Lion City.

Subway Singapore pulls April Fools joke with durian sub campaign

Its initial post garnered over 17,000 engagements.

McDonald's Philippines taps digital billboards for ‘Rush Hour' campaign

The chain has over 300 franchised stores in the country.

Starbucks teams up with Rachel Zoe for limited-edition merchandise

The collection includes drinkware and accessories in Zoe's signature palm leaf and leopard prints.

KFC Malaysia introduces its first streetwear collection

The collection pays homage to the chicken chain’s heritage in the country.

Baskin-Robbins Korea removes controversial ad

The ice cream brand’s commercial that featured a child model was met with heavy criticism.

KFC Singapore collaborates Thomas Wee to launch brand-new staff uniforms

This marks the first time that the chain will be collaborating with a local fashion designer.

Mekong Capital invests in Vietnam's Pizza 4Ps

It’s the ninth company to receive investment from the fund.

A&W Malaysia eyes 60 locations by end of 2019

The brand recently hired Go Communications in a bid to rejuvenate the brand.

McDonald's Singapore launches new campaign for their 40th anniversary

The campaign was made in collaboration with advertising agency DDB Group.

KFC India appoints iProspect to handle their media accounts

The chicken chain looks to focus on their digital performance marketing. KFC India has appointed the digital performance agency iProspect to handle...

Pizza Hut Malaysia promotes their Pan Pizza's new recipe with new ‘Passion' campaign

The Pan Pizza is said to have a new dough recipe with fuller toppings.

Pizza Hut Hong Kong appoints Ogilvy for its creative account

The ad agency made a competitive pitch that aims to promote the brand among millennials.