Marketing
Starbucks Korea launches first NFT in Asia
Starbucks Korea launches first NFT in Asia
The initiative aims to encourage customers to use personal cups.
Shake Shack Hong Kong brings back its spicy chicken menu
The new menu is part of its Lunar New Year limited-time offer.
Australia Open names Luckin Coffee as official coffee partner
The Chinese coffee giant will introduce peripheral products during the season.
Cafe Kitsune partners with Casio to launch vintage watch collection
The watch's design takes inspiration from Parisian architecture.
The secret ingredient to viral fast-food marketing campaigns
Burger King Singapore’s head of marketing shares four tips.
Starbucks launches partnership with K-Pop girl group BLACKPINK
The collaboration will feature a themed drink and limited-edition drinkwares
McDonald’s Indonesia targets wedding industry with $230 package
The fast-food giant announced this on its social media recently.
McDonald’s taps Korean girl group for Chicken Dance Campaign
The campaign kicks off in South Korea this June.
QSRs true north should be data: Yau Chuan
Loob Holdings' marketing leader shares their experience in leveraging data.
Singapore BBQ restaurant gives out discounts base on height difference
You can only compare heights with those ages 21 and up.
Subway Singapore wants customers to walk more with first challenge-based activation
The campaign gives a chance to win cash prizes of up to $3,000.
KFC celebrates 45th year in Singapore with multi-sensory installation
The first 4,500 people visiting the #MEANDMYKFC Installation will get a free two-piece chicken voucher.
Subway Malaysia’s mascot gets spotlight in 3D billboard, exhibits
Sabweh first made his debut across Malaysia with limited-edition Raya packets during the Hari Raya festive season.
Tealive teams up with Nestlé for Kit Kat drink range
The items are featured in the chain’s new concept store.
Jollibee pays tribute to strength, selflessness of mothers in latest video
Inspired by a true story, the video highlights mothers facing various challenges but ensuring their families’ safety and happiness.
Jollibee's latest safety video spotlights “newfound joy” of dining in-store after years of varying restrictions
Also highlighted were the chain’s fully vaccinated store teams and checking of vaccination cards for indoor dining.
Subway Malaysia celebrates family, togetherness during Ramadan in new campaign
It also introduced a new mascot named Sabweh, created by local artist Ernest Ng.
