Subway UAE, Excellent Hot Sauce capture 'cafeteria culture' in first localised menu
They launched two limited-edition subs and a side dish inspired by the UAE's cafeteria culture.
Subway UAE has localised its menu for the first time in collaboration with Excellence Hot Sauce, featuring two limited-edition subs and a side dish inspired by the UAE's cafeteria culture.
The lineup features three creations: the Fresh & Furious, with crispy chicken bites, Excellence Hot Sauce, and chips; the Wahed Sub Laham, combining beef Philly steak, melted cheddar, Excellence Hot Sauce, chips, fresh vegetables, and ranch dressing; and the side dish, Fery Good, Fery Nice (Dynamite Chicken), featuring Dynamite Chicken bites enhanced with Excellence Hot Sauce and chips.
Celebrating the launch, a multisensory event was hosted in collaboration with Karak Nights, an initiative known for celebrating UAE narratives.
The evening featured a lineup of artists, including Emirati sensation Alya Al Ali, alongside Noor the DJ, DJ Hind Fadel, and DJ Ill Baz.
The evening also featured the launch of a limited-edition merchandise collection designed by Waggish.
Inspired by Dubai's street vendor culture, the line included hoodies and stickers that combined street-style aesthetics with Subway’s branding.
"Our goal was to craft an experience that captures the soul of UAE cafeteria culture whilst offering a fresh and innovative take,” said Mahmoud Mneimne, marketing director for Subway UAE.
The limited-edition menu is available across Subway UAE outlets.
