CHAGEE adds Iced Lemon Fruit teas in the Philippines
The brand is also releasing summer-themed merchandise with the new drinks.
CHAGEE launched its Iced Lemon Fruit tea series in the Philippines, marking the first summer-themed drink launch of the brand in the country.
The series comes in three flavours: the Jasmine Lemon Tea, Da Hong Pao Lemon Tea, and Glutinous Lemon Tea.
From 5 to 8 March, CHAGEE app users can receive a discount voucher for any large Lemon Tea drink. From 9 to 31 March, customers can collect stamps for every cup purchased through the app, earning a discount voucher on their fourth stamp and a larger voucher on their eighth.
Meanwhile, from 9 to 15 March, customers ordering through Grab can select any four large Lemon Fruit Teas and receive a discount on their total order.
The new drinks will be permanently added to the menu after the promo.
Part of the launch is the release of summer-themed merch like charms, pouches, and bucket hats.
In a separate interview, Christopher Tiong, general manager of CHAGEE Philippines, said the launch reflects the brand’s core approach of innovating through tea itself, rather than building products around it.
