CHAGEE
CHAGEE is a regional teahouse chain operated by Beijing Chaji Catering Management Co. Lt. It positions itself as the purveyor of the Original Tea Leaf of the Chinese Culture. CHAGEE has over 2,400 outlets in the world and has outlets located in Malaysia, Thailand, and Singapore.
CHAGEE Philippines unveils Jasmine Tieguanyin drinks
CHAGEE Philippines unveils Jasmine Tieguanyin drinks
A lineup of tea-themed activities and merch will roll out ahead of International Tea Day.
CHAGEE enters South Korea with three-site Seoul launch
The Gangnam location is positioned as the flagship outlet.
CHAGEE posts weak Q4 as restructuring and expansion weigh on profits
Net profit for 2025 was 53.5% lower than the year before.
How CHAGEE turned menu cuts into a growth engine across Asia
At the core of CHAGEE’s strategy is an effort to reposition tea as a lifestyle product.
CHAGEE prepares three-outlet Seoul launch with Gangnam reveal
All three sites are due to open simultaneously in the second quarter of 2026.
CHAGEE adds Iced Lemon Fruit teas in the Philippines
The brand is also releasing summer-themed merchandise with the new drinks.
CHAGEE bets on tea to win over Filipino palates
The largely coffee-drinking nation has recently been warming up to premium tea experiences.
Social Media Wrap: CHAGEE taps Laufey as brand ambassador; Burger King Singapore trials lemon flavoured desserts; McDonald's India launches Valentine's Day event
Find out what QSRs have been up to on social media this week.
CHAGEE Philippines hits 9 sites as expansion accelerates
Regional pet-friendly milestone marks the brand's entrance into new niche service formats.
CHAGEE’s drinks reach 1.25-billion sales mark
The BO•YA Jasmine Green Milk Tea is a top seller in four Southeast Asian markets.
CHAGEE Philippines launches limited holiday drink with Tanned Hello Kitty
A CHAGEE Loves Hello Kitty Pop-Up will run at Trinoma Activity Centre from 19 to 21 December.
Social Media Wrap: CHAGEE opens first SEA pet-friendly store; Pizza Hut announces new Pop Mart collaboration; Starbucks Malaysia announces year-end clearance sale
Find out what QSRs have been up to on social media this week.
CHAGEE sees Q3 revenue slip amidst falling franchised teahouse sales
Basic earnings per share were RMB2.07 (US$0.29).
CHAGEE unveils new identity as it hits 8-year milestone
The company introduced a redesigned cup inspired by the Ancient Tea Horse Road.
CHAGEE taps former McDonald’s, Krispy Kreme execs to lead Philippine expansion
The brand recently celebrated its eighth anniversary.
Social Media Wrap: CHAGEE opens in Singapore's Chinatown; Starbucks Philippines partners with Lazada; Krispy Kreme unveils holiday drink range
Find out what QSRs have been up to on social media this week.
CHAGEE opens two flagship outlets in Malaysia
Its global flagship opens at WOLO KL, Bukit Bintang, with another flagship at Mid Valley Kuala Lumpur.
Commentary
Beverage first formats are reshaping consumption in India’s QSR market
Evolving kitchen operations are helping QSR brands navigate supply and cost uncertainties