Photo from Subway Restaurants
Subway unveils first self-order kiosks, anamorphic screen in EMEA region
The relaunch positions the store as a key feature of Subway’s Fresh Forward 2.0 concept.
Kamal Osman Jamjoom (KOJ) has relaunched its Subway restaurant in The Dubai Mall's Level 2 Food Court, introducing new self-order kiosks and an anamorphic screen, marking the first use of this technology in a Middle Eastern store.
The new self-order kiosk aims to improve operational efficiency and customer satisfaction by empowering customers to personalise orders easily.
Complementing the revamped aesthetics is the anamorphic screen, a first for the brand in Europe, the Middle East, and Africa (EMEA) region with its 3D digital display.
The relaunch positions the store as a key feature of Subway’s Fresh Forward 2.0 concept, the latest iteration of its global restaurant image designed to enhance guest experience and improve convenience.
It achieves this with enhanced brand personality and vibrant décor elements, including bold wall graphics, localised message signage, and elevated lighting.
Since acquiring the Subway franchise in late 2021, KOJ has taken over the UAE market, growing its first-ever F&B brand to 140 stores nationwide.
Two years into their franchise partnership, KOJ now controls most of the QSR giant’s UAE market share.
