In Focus

Malaysian F&B brands abandon mass-market advertising

Programmatic ad buying is pushing brands toward data-led targeting.
6 days ago

Domino’s India cafe experiment to lure customers during off-peak hours

Its biggest challenge is making coffee a habitual purchase at a pizza chain.

Coffee chains bet big on ube as Gen Z, millennials drive flavour trends

Over 60% of Gen Z and millennials use social media to discover new flavours.

APAC leads global foodservice with 40% share in 2025 sales

China, India, and the Philippines continued to post strong growth.

Singapore fast food leads F&B growth as broader sector sees uneven demand

Fast food outpaces restaurants as monthly sales slip across F&B.

Asia emerges as fastest growing fried chicken market

Malaysia, Indonesia, and the Philippines lead the growth.

'Proffee' trend grows as functional beverage demand increases

Busy lifestyles are driving demand for convenient functional drinks.