In Focus

llaollao hits historic milestone amidst Asia expansion

The brand has 396 stores globally, with 207 located in Asia.

The rise of value hackers in SEA and how it affects QSRs

This trend can potentially impact menu innovation in restaurants.

KFC Singapore spends SG$1m on its biggest menu change

The brand did 12 months of R&D to develop its new burgers before its launch.

Hong Kong restaurants saw 37% uptick in takeaways supported by food delivery aggregators

34% of restaurants attribute 30% of their revenue to delivery platforms.

Behind Shake Shack Hong Kong’s biggest menu change

The brand said limited-time-only (LTO) delights and new menu launches help keep consumer attention.

Loob Holding marketing chief on automation and brand identity in QSR

Yau Chuan Ng joins the Leader’s Panel at the QSR Media Asia Tabsquare Conference & Awards.

Chinese consumers dine out less amidst increasing restaurant prices

Almost 2 in 5 are paying attention to restaurant coupons for discounts.

3 strategies for QSR brands to try to win the battle for customer attention

These strategies can drive buzz and could lead to LTOs, new merchandise and drive loyalty.

How Taco Bell avoided a flash in a pan success after its Thailand launch

The fast food giant identified two roadblocks to why Thai consumers won’t try its offering.

3 ways for QSR brands to remain competitive according to dentsu's Head of Strategy, Media

Maintaining the balance between short-term sales and long-term brand building remains.

Tim Hortons Singapore CEO on embracing innovation with humanity

Vaibhav Punj will share his journey in the QSR industry during a fireside chat.

Luckin Coffee doubles revenue, store count in 2023

The brand has surpassed Starbucks China in annual sales for the first time.

3 trends to adapt to according to Marrybrown’s CEO

One of these trends is investing in more drive-thru formats.

3 in 5 APAC consumers consider health, well-being impacts in food purchase

As a result, functional food products are seeing increasing demand.

How Texas Chicken cracked the code to a successful LTO launch

LTO launches need support from properly trained staff.

The biggest conference in the quick-service restaurant industry returns

Chatime, Subway, Pizza Hut, and more brands are joining this year’s conference.