In Focus

China sets pace in APAC’s fast-growing QSR market

This is driven by rapid urban growth and an expanding middle class.

Hong Kong’s most considered brands revealed

McDonald’s reigns as the most considered across several categories.

Nearly 9 in 10 Hong Kong consumers eat fast food monthly

Three in five said they would like to experience new food and cuisines.

APAC cafe growth widens as new beverage concepts emerge

Specialist coffee and tea market to reach $45b in 2025.

Six trends reshaping Asia's F&B consumption habits

Consumers are now drawn towards culturally relevant and premium flavours.

Global brands accept high costs as gateway strategy squeezes local shops

International operators arrive with established digital marketing capabilities and supply chains.

China's dining sector returns to ‘neutral’ as policy easing lifts demand

Restaurant sales growth was up 4.8% in the first two months of 2026.

Singapore’s cost pressures force QSR brands to slow expansion

Beyond rent, operators flagged structural challenges that complicate execution.

FULL LIST: Winners of the QSR Media Asia Awards 2026

The awards programme also introduced its first Hall of Fame recognition in the Asia Pacific.

Pizza Hut Singapore chases solo diners

The meal may be solo, but the experience is still social.

Asian QSRs experiment with bold campaigns

Pizza Hut, Haidilao, and McDonald’s are challenging conventional wisdom.