In Focus
Behind Shake Shack Hong Kong’s biggest menu change
Behind Shake Shack Hong Kong’s biggest menu change
The brand said limited-time-only (LTO) delights and new menu launches help keep consumer attention.
Loob Holding marketing chief on automation and brand identity in QSR
Yau Chuan Ng joins the Leader’s Panel at the QSR Media Asia Tabsquare Conference & Awards.
Chinese consumers dine out less amidst increasing restaurant prices
Almost 2 in 5 are paying attention to restaurant coupons for discounts.
3 strategies for QSR brands to try to win the battle for customer attention
These strategies can drive buzz and could lead to LTOs, new merchandise and drive loyalty.
How Taco Bell avoided a flash in a pan success after its Thailand launch
The fast food giant identified two roadblocks to why Thai consumers won’t try its offering.
3 ways for QSR brands to remain competitive according to dentsu's Head of Strategy, Media
Maintaining the balance between short-term sales and long-term brand building remains.
Tim Hortons Singapore CEO on embracing innovation with humanity
Vaibhav Punj will share his journey in the QSR industry during a fireside chat.
Luckin Coffee doubles revenue, store count in 2023
The brand has surpassed Starbucks China in annual sales for the first time.
3 trends to adapt to according to Marrybrown’s CEO
One of these trends is investing in more drive-thru formats.
3 in 5 APAC consumers consider health, well-being impacts in food purchase
As a result, functional food products are seeing increasing demand.
How Texas Chicken cracked the code to a successful LTO launch
LTO launches need support from properly trained staff.
The biggest conference in the quick-service restaurant industry returns
Chatime, Subway, Pizza Hut, and more brands are joining this year’s conference.
Why self-pick-ups could be the next rising trend in foodservice
55% of consumers plan to increase the use of this in the next 12 months.
Why Tim Hortons bets on ‘third-place’ to be first in Singapore’s coffee market
The brand aims to offer unique and healthier choices for consumers.
Asia 2023: Year in Review
We look back at the highs and lows of the Asian multi-site restaurant industry these past twelve months.
Why going upstream isn’t for every QSR brand operator
CEO Bryan Loo explains why this works for Tealive and not their other brands.
Back-to-office engagement is stimulating Hong Kong’s food delivery sector
Japanese, Chinese, and Korean foods are the most ordered.
Commentary
Revolutionizing Asia's QSR Scene: How Indian Brands are Leading the Charge