Is the food delivery market hitting reset?

Deliveroo and Menulog exits signal food delivery consolidation.

Deliveroo’s exit in Singapore is just one of the signs of global food delivery platforms narrowing their footprints and making deliberate choices about where they operate, a report by Momentum Works said.

DoorDash has begun winding down Deliveroo and Wolt operations in Qatar, Singapore, Japan, and Uzbekistan. DoorDash had completed its acquisition of Deliveroo in 2025 and had bought Wolt earlier in 2022.

Data from Momentum Works revealed that Deliveroo’s decline in Singapore has been steady, with its market share dropping from 24% in 2020 to just 7% in 2025. Whilst the platform built a loyal base of premium users and secured some exclusive merchant relationships, that positioning was not enough to compete with larger, scale-driven players. Grab, which now holds roughly two-thirds of the market, is in a strong position to capture demand left behind.

Across the region, smaller or subscale operations face the same challenge. Singapore is just one example of how dense, logistics-heavy markets favour platforms with scale, operational leverage, and extensive local networks. Similar patterns are emerging in Australia, where Menulog is exiting after 20 years, leaving Uber Eats and DoorDash as the dominant players.

“This is not a surprise at all. For food delivery platforms, subscale positions decay over time. You either invest to win density or you exit. There is no steady middle ground,” Momentum Works said.

Singapore illustrates the operational challenges. Momentum Works tracked total food delivery platform gross merchandise value (GMV) of $2.9b in 2025, equivalent to 44% of Indonesia’s GMV, despite having only around one forty-seventh of Indonesia’s population. The firm also noted that restrictions on foreign labour for delivery riders add to operational complexity.

Momentum Works described these exits as part of a broader “portfolio rationalisation across global food delivery platforms” and said that large-scale entry by companies like Meituan or ShopeeFood in Singapore this year is unlikely, as both have “other, more pressing priorities.”

The Australian market shows a similar trend. Last year, Menulog announced its exit in Australia. Analysts told QSR Media that Menulog struggled to maintain market share despite marketing campaigns featuring Snoop Dogg, Katy Perry, and Christina Aguilera.

Commenting on Menulog’s exit, Gareth Howard, managing director at Blue Coral Concepts Pty Ltd., said customers tend to migrate to other platforms if they can’t find what they want in the app. He noted that for Uber Eats, users rarely leave the app.

Delivery accounts for about 20% of Ribs & Burgers’ sales, with Uber Eats commanding 85% to 90% of that volume.

Jeff Vassel, global business development manager at Geotech Information Services Pty Ltd., pointed to operational and strategic factors behind Menulog’s decline, including strong competition from Uber and challenges in profitability. Emma Pitfield, partner at KPMG Australia, said Menulog’s exit reflects broader shifts in consumer behaviour, where superapp ecosystems that combine transport, food delivery, and courier services create loyalty.

Meanwhile, expansion of Chinse food and beverage chains are also habing a hand in changing how food delivery is changing. Momentum Works noted that these chains are accustomed to high operational intensity, platform-driven traffic, and data-led menu iteration, could influence local platforms.

Momentum works said the next phase of global food delivery will not be about expansion. It will be about portfolio discipline, capital efficiency, and operational localisation.