FULL LIST: Winners of the QSR Media Asia TabSquare Awards 2025

Over 90 nominations were received by the QSR Media.

13 brands were honoured at the QSR Media Asia TabSquare Awards 2025, which concluded at the Four Points by Sheraton Singapore, Riverview in Singapore on 3 April 2025.

The awards programme received over 90 nominations from more than 29 brands that showcased game-changing initiatives and innovations in the QSR industry in Asia.

A total of 18 awards were presented during the event.

Justine Charlton, Editor, QSR Media said: "This year’s QSR Media Asia TabSquare Awards truly showcased the depth of talent, creativity, and resilience within the region’s quick-service and fast-casual sectors. With over 90 nominations from more than 29 brands, the calibre of entries reflects an industry that continues to evolve and lead with purpose. Congratulations to all award recipients.”

Anshul Gupta, Co-Founder of TabSquare.AI said: “TabSquare.AI is proud to be the Title Sponsor of the 2025 QSR Media Asia Awards, recognising the innovation shaping Asia’s quick-service restaurant sector. The awards highlighted exceptional leadership and achievements. The event celebrated individuals and brands committed to elevating customer experience and operational excellence, setting a strong benchmark for the region.”

The award winners, in order of presentation, are:

Editor's Choice
Zensho Japanese Restaurant Pte Ltd.

Best Digital Initiative and Best Restaurant Renovation
Chowking Philippines

Best Brand Transformation
Fei Siong FastFood Pte Ltd (Popeyes Singapore).

Best Corporate Social Responsibility Initiative
Kenny Rogers Roasters Philippines.

Best Marketing Campaign (Small to Medium Restaurant Chain)
Seattle’s Best Coffee Philippines

Best Marketing Campaign (Large Restaurant Chain) and Best Brand Collaboration
Jardine Restaurant Group (Pizza Hut Taiwan)

Rising Star
Jetsadakorn Hsieh, Operations Manager of KFU Company Limited

Best Innovation - Food and Beverage
Dairy Queen Thailand, Minor Food Group.

Best Menu Innovation - Limited Time Offer
Abaavo Group Pte Ltd (Wingstop Singapore)

Best Customer Experience
Tam Jai International Co. Limited

Best Employee Recognition Program, Diversity and Inclusion Champion, and Squad of the Year
Guzman y Gomez Singapore

Special Recognition Award
Kee Wei Chuah, CEO and Co-Founder of Agrain

Best New Concept & 2025 Multi-site Restaurant of the Year
Boba Bhai

The winners were selected by an independent panel of industry experts, comprising Andrea Carnino, Principal Consultant at Argon & Co; Nicola Knight, Insights Manager at IGD; Nicole Rippey, Client Services Director at The Creative Method; and Winnie Ong, Partner at Simon-Kucher.

The awards programme took place alongside the QSR Media Asia Tabsquare Conference & Awards 2025, attracting over 300 industry professionals from Asia and beyond. The event featured a day of networking, panel discussions, and insights into the latest trends and challenges facing the QSR sector.

Want to be part of the next QSR Media Asia Conference? Whether you're interested in awards, speaking opportunities, press releases, or editorial coverage, message us at [email protected]!

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