APAC
Asian QSRs experiment with bold campaigns
Asian QSRs experiment with bold campaigns
Pizza Hut, Haidilao, and McDonald’s are challenging conventional wisdom.
2 days ago
Social Media Wrap: Shake Shack introduces new Za'atar menu; Tealive partners with Malaysian actor for drink launch; Burger King shares Iftar meals with Coca-Cola
Find out what QSRs have been up to on social media this week.
3 days ago
Starbucks launches Harry Potter drinks in APAC
Exclusive Hogwarts House mugs will hit twelve markets, including Australia and India, for a strictly limited period.
6 days ago
CHAGEE targets prime sites to drive Asia-Pacific expansion
Morning tea routines are a key growth opportunity.
Social Media Wrap: Koi Koi Thé March updates; Shake Shack partners with pastry chef Kylie Yang; Starbucks promotes protein combo
Find out what QSRs have been up to on social media this week.
Social Media Wrap: Starbucks Singapore restocks Bearista; McDonald's burger cheese dunk launches in Thailand; KFC Singapore's family event giveaway
Find out what QSRs have been up to on social media this week.
foodpanda launches regional campaign as consumers demand more convenience
The campaign is now live in Singapore, Malaysia, and the Philippines, with a wider rollout planned in 2026.
Social Media Wrap: Pizza Hut Philippines partners with POP Mart; J.Co Singapore unveils Ramadan hampers; OldTown White Coffee launches hot pot menu
Find out what QSRs have been up to on social media this week.
Fried chicken demand hits $140b as Southeast Asia dominates
Hectic work schedules force a shift toward convenience meals across major Asian metros.
Social Media Wrap: GYG Singapore kicks off early new year celebrations; Luckin Singapore announces limited-edition packaging; 4Fingers Malaysia reveals Korean menu
Find out what QSRs have been up to on social media this week.
QSRs go digital as e-wallet use surges
As ordering moves to apps and kiosks, brands risk losing their identity.
Social Media Wrap: CHAGEE taps Laufey as brand ambassador; Burger King Singapore trials lemon flavoured desserts; McDonald's India launches Valentine's Day event
Find out what QSRs have been up to on social media this week.
Inside Papa Johns plans in Asia
The company leverages local insights and global best practices to expand its footprint in diverse markets.
Social Media Wrap: Dunkin unveils chicken floss doughnuts; PlayMade launches CNY credit top up campaign; Pizza Hut launches Crafted Flatzz in India
Find out what QSRs have been up to on social media this week.
Gong cha to bring Super Wu automation, kiosks to Japan and Korea
The automation system increases productivity during peak hours by 65%.
QSR sector faces $10.8t amidst global food system shake up
Shifting business models and new cross-industry opportunities are set to trigger a massive decade-long shake-up.
Social Media Wrap: A&W holds classic car meet event; Jollibee Hong Kong teases new menu launch; CHAGEE Singapore holds guided tea tour for product launch
Find out what QSRs have been up to on social media this week.
