QSR Media Asia Tabsquare Conference & Awards 2025

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QSR Media Asia Tabsquare Conference & Awards 2025

April 3, 2025 | 8:30 AM to 4:30 PM SGT | Four Points by Sheraton Singapore, Riverview

OVERVIEW QSR Media Asia Tabsquare Conference & Awards 2025

As the quick-service restaurant industry adapts to shifting expectations, advancing technology, and personalised dining, it’s clear that innovation is reshaping the future. This year, we’re gathering the industry’s most influential voices to discuss today’s key trends and explore the strategies shaping the next generation of restaurants.

The event will also spotlight the best and brightest through the QSR Media Asia Tabsquare Awards, recognising top brands, operators, and individuals for their achievements and contributions to innovation.

Join us in Singapore for the QSR Media Asia Tabsquare Conference & Awards 2025.

To check our awards page, click here.

Conference date:
Apr 03, 2025

Watch our trailer for QSR Media Asia Tabsquare Conference & Awards 2024

SPEAKERS/ PANELIST

Jim Bitticks

Jim Bitticks

President & COO

Dave's Hot Chicken

Jay Lim

Jay Lim

Global CEO & Founder

GOPIZZA

Andrew Liu

Andrew Liu

Co-Founder

Momos

Adrien Desbaillets

Adrien Desbaillets

CEO & Co-Founder

SaladStop! Group

Joseph Hsu

Joseph Hsu

APAC Region President

Subway

Yau Chuan Ng

Yau Chuan Ng

CEO

Baskin-Robbins

David Beal

David Beal

Global Chief Marketing Officer and Head, Digital Marketing

Jollibee Group

Daphne Kuah

Daphne Kuah

Chief Marketing Officer

Restaurants Brand International

Sameer Kaushik

Sameer Kaushik

Vice President of Business Development - APAC

Tabsquare

Justin Halim

Justin Halim

Regional Head of Managed Enterprise Business 

Grab

Steven Yang

Steven Yang

SVP & Managing Director APAC

GoToFoods

Vikesh Shah

Vikesh Shah

Founder & CEO

99 Pancakes

Jaime González Fernández

Jaime González Fernández

Co-Founder

PICKUP COFFEE

Anshul Gupta

Anshul Gupta

Co-Founder

TabSquare.AI

Winnie Ong

Winnie Ong

Partner

Simon-Kucher

Jaye Sinclair

Jaye Sinclair

Senior Vice President Strategic Initiatives and Execution

Church's Texas Chicken

Antony Leung

Antony Leung

Managing Director, Pizza Hut Hong Kong, Macau, Taiwan, Vietnam, and Myanmar

Pizza Hut Taiwan

Simon Hague

Simon Hague

General Manager

Kerry 
 

Roxanne Uy

Roxanne Uy

Senior Manager

Circana

Hendy Setiono

Hendy Setiono

With his passion for entrepreneurship, he directs Baba Rafi Enterprise, a holding company consisting of various award-winning local food brands that have grown in both local and global scales. He won various awards in entrepreneurship such as Ernst & Young Entrepreneur of the Year, Winner of Asia's Top 10 Young Entrepreneur Award, and many more. This motivates him to build the Hendy Setiono Foundation as a medium for sharing with others.

EVENTS PROGRAMME

*Subject to change

8:30 AM - 9:00 AM  Networking Registration

9:00 AM - 9:05 AM  Welcoming Remarks - Tim Charlton, Publisher, Charlton Media Group

9:05 AM - 9:20 AM  Trends Report
This session will provide a deep dive into how Asia's evolving economic conditions are reshaping the quick-service restaurant (QSR) industry. The session aims to explore how factors like inflation, shifts in consumer spending, and currency fluctuations impact everything from cost structures to pricing strategies.

  • Roxanne Uy, Senior Manager, Circana

9:20 AM - 9:40 AM Dave’s Hot Chicken: Parking Lot Pop Up to Franchise Phenomenon
Get the inside scoop on how Dave’s Hot Chicken went from a scrappy parking lot pop-up in 2017 to a red-hot, international franchise concept with nearly 300 locations across the US, Canada, the UK, and the Middle East today. Fueled by mind blowing hot chicken, 4 million Instagram and TikTok followers, and celebrity investors like Usher, Samuel L. Jackson, and Drake, Dave’s Hot Chicken has taken the franchising world by storm. Named the fastest growing restaurant chain in America in 2023, Dave's has opened over 250 restaurants since 2021, and expects to open an additional 100 this year alone.

  • Jim Bitticks, President & COO, Dave's Hot Chicken

9:40 AM - 10:00 AM  Retail-Restaurant Hybrid Model: New Way of Hyper Growth in the Fast Changing New World Order
The hybrid model of retail and restaurant of GOPIZZA is revolutionizing the F&B industry by breaking traditional boundaries and enabling seamless integration of foodservice into everyday spaces like convenience stores, gas stations, and supermarkets. This innovative approach, rooted in various food technologies, not only redefines accessibility but also sets a new standard for efficiency and scalability, shaping the future of global food consumption patterns.

  • Jay Lim, Global CEO & Founder, GOPIZZA

10:00 AM - 10:15 AM  AI in Restaurants: Revolutionary or Hype
AI is often touted as a game-changer for multi-location restaurants, promising to revolutionize operations, customer engagement, and personalized experiences. But how much of this potential is being realized today? 

As adoption grows, the question remains: what challenges and opportunities do restaurants face in harnessing AI effectively? This session explores the practicality of AI adoption, its impact on customer experience and operations, and how it could shape the future of the industry

  • Andrew Liu, Co-founder, Momos

10:15 AM - 10:30 AM Tabsquare Speaking session

  • Sameer Kaushik, Vice President of Business Development - APAC, Tabsquare.AI

10:30 AM - 11:00 AM Leaders Panel
This panel brings together top leaders in the quick-service and fast-casual restaurant industry to discuss the biggest challenges restaurant operators will face in 2025 and the strategies needed for success. Panelists will explore evolving consumer expectations, advancements in technology, and the pursuit of operational excellence, sharing insights to help operators navigate and thrive in a dynamic market.

  • Joseph Hsu, APAC Region President, Subway
  • Yau Chuan Ng, CEO, Baskin-Robbins Malaysia & Singapore
  • David Beal, Global Chief Marketing Officer and Head, Digital Marketing, Jollibee Group 
  • Daphne Kuah, Chief Marketing Officer, Restaurant Brands International
  • Andrew Liu, Co-founder, Momos

11:00 AM - 11:20 AM  Morning Break

11:20 AM - 11:35 AM Paradox Speaking Session

  • Representative, Paradox

11:35 AM - 11:50 AM   Feeding the Future: Unlocking Consumer Trends with Grab
As Southeast Asia’s go-to platform for food delivery and dining discovery, Grab has become the region's index of food. From exploring new restaurants to changing preferences in dining incentives, we’ll share data-driven trends on how people are reshaping their food journeys. Join us for actionable insights to refine your strategy, enhance customer engagement,  and tap into emerging opportunities in the food and beverage space.

  • Mr. Justin Halim, Regional Head of Managed Enterprise Business, Grab

11:50 AM - 12:05 AM The cost of sustainability: How SaladStop! made net zero pay off
SaladStop! launched its first Net-Zero store at CapitaSpring in 2022 to achieve maximum reduction in embodied and operational carbon emissions by identifying and employing emission reduction opportunities. The end goal was to see this format across its network of stores by 2030. In this session, the brand will discuss its net-zero journey, the challenges and successes encountered along the way, and the financial and operational benefits of implementing sustainable practices.

  • Adrien Desbaillets, CEO & Co-founder , SaladStop!

12:05 PM - 12:20 PM How can Co-creation and Technology help the Food Service sector deliver on impactful sustainable nutrition?
The food service industry faces growing challenges in balancing sustainability, nutrition, and great taste. Discover how collaborative partnerships and innovative food technology solutions can help brands mitigate and adapt to the complexities the industry faces — from the cocoa crisis, making dairy foods more sustainable, to the use of citrus extracts — amid climate change and global supply chain disruptions. How can we deliver cost-effective, natural and environmentally-friendly flavour and ingredient solutions to drive a more resilient and sustainable future for foodservice? 

  • Simon Hague, General Manager, Foodservice Chains, Kerry

12:20 PM - 12:50 PM Powering QSR Growth: The Marketing & Operations Playbook

This panel brings together leading COOs and CMOs in the quick-service restaurant industry to share practical insights on aligning operations with marketing strategies to achieve business growth. Panelists will share practical strategies and real-life case studies on streamlining operations to support marketing campaigns, overcoming challenges in scaling operations across multiple locations, and ensuring brand consistency for sustained business growth. The discussion will highlight key operational approaches and marketing alignment techniques that drive efficiency, enhance customer experiences, and boost competitiveness in the QSR sector.

12:50 PM - 1:50 PM  Lunch Break

1:50 PM - 2:30 PM  Awards Programme

2:30 PM - 2:45 PM Future of Pricing for QSRs
AI is becoming an increasingly important tool for QSR leaders across brands; however we often see confusion on what it can and can’t do. By breaking the question down into 3 parts we aim to provide clarity on where AI can support your price strategy. Firstly, by addressing what is the future of pricing, then where can AI support and closing by identifying where else AI can support sales and transaction growth. 

  • Winnie Ong, Partner, Simon-Kucher

2:45 PM - 3:05 PM Profit-Driven Growth: Mastering Data and Standardisation in QSRs
"Revenue without profit is like eating soup with a fork—it will keep you busy, but over time, you will die." With this guiding principle, Jaye Sinclair of Texas Chicken delves into the evolving QSR and fast casual landscape. His session explores how data can optimise profitability by balancing price increases, designing smarter menus, and driving traffic through targeted media spend. He also highlights the importance of operational and standardization strategies to achieve sustainable growth in an ever-changing industry.

  • Jaye Sinclair, Senior Vice President Strategic Initiatives and Execution, Church's Texas Chicken

3:05 PM - 3:25 PM Driving growth through strategic rebranding
In February 2024 the then named Focus Brands, announced the company’s rebranding to GoTo Foods, a move designed to reflect its brands’ reputations as the “go-to” food choices in the QSR industry.

Join Steven Yang, SVP and Managing Director of APAC, as he delves into this strategic transformation—exploring how it aligns with evolving market demands, enhances operational efficiencies, and drives growth across the group’s portfolio of iconic brands, including Auntie Anne's, Carvel, Cinnabon, Jamba, McAlister's Deli, Moe's Southwest Grill, and Schlotzsky's.

  • Steven Yang, SVP & Managing Director APAC, GoTo Foods [Auntie Anne's, Carvel, Cinnabon, Jamba, McAlister's Deli, Moe's Southwest Grill, Schlotzsky's®]

3:25 PM - 3:45 PM  Afternoon Break

3:45 PM - 4:05 PM  Serving Innovation: How Pizza Hut Taiwan Markets Its Creative Creations
Pizza Hut Taiwan has become synonymous with bold, inventive pizzas that capture consumer attention and spark conversations across the region. From durian-topped delights to bubble tea-infused crusts, their innovative approach goes beyond novelty—it’s a carefully crafted marketing strategy that resonates with evolving customer preferences. In this session, Antony Leung, managing director of Pizza Hut Taiwan will share the principles behind their product innovation, the marketing tactics that turn curiosity into sales, and how the brand stays ahead in a competitive QSR landscape.

  • Antony Leung, Managing Director, Pizza Hut Hong Kong, Macau, Taiwan, Vietnam, and Myanmar, Pizza Hut Taiwan

4:05 PM - 4:25 PM  Founders and Entrepreneurs panel 
The Founders and Entrepreneurs Panel will showcase the visionaries behind thriving QSR brands, capturing the entrepreneurial spirit that drives innovation and success. Attendees will gain energising insights as these leaders share their journeys, reveal how they navigated challenges, and seized opportunities, offering invaluable inspiration for aspiring industry trailblazers.

Joining this panel is Vikesh Shah, CEO of 99 Pancakes, India’s rising dessert chain which held a Series A funding round to fuel its expansion across India's tier 1 cities, Jaime González Fernández, Co-founder of Pickup Coffee, the rising coffee chain in the Philippines with over 300 locations, and Anshul Gupta, Co-Founder of AI solutions firm TabSquare.AI. More to follow...

Moderator:

  • Andrea Carnino, Principal Consultant, Argon & Co

Panelists:

  • Vikesh Shah, Founder & CEO, 99 Pancakes
  • Jaime González Fernández, Co-founder, Pickup Coffee
  • Anshul Gupta, Co-Founder, TabSquare.AI
  • Hendy Setiono, Founder & CEO, Baba Rafi Enterprise

 

4:25 PM - 5:25 PM  Cocktail Party 

more to come...

CONTACT US

For more details, contact:

Alexis Prado

+65 3158 1386

[email protected]

SPEAKERS/ PANELIST

Jim Bitticks

Jim Bitticks

President & COO

Dave's Hot Chicken

Jay Lim

Jay Lim

Global CEO & Founder

GOPIZZA

Andrew Liu

Andrew Liu

Co-Founder

Momos

Adrien Desbaillets

Adrien Desbaillets

CEO & Co-Founder

SaladStop! Group

Joseph Hsu

Joseph Hsu

APAC Region President

Subway

Yau Chuan Ng

Yau Chuan Ng

CEO

Baskin-Robbins

David Beal

David Beal

Global Chief Marketing Officer and Head, Digital Marketing

Jollibee Group

Daphne Kuah

Daphne Kuah

Chief Marketing Officer

Restaurants Brand International

Sameer Kaushik

Sameer Kaushik

Vice President of Business Development - APAC

Tabsquare

Justin Halim

Justin Halim

Regional Head of Managed Enterprise Business 

Grab

Steven Yang

Steven Yang

SVP & Managing Director APAC

GoToFoods

Vikesh Shah

Vikesh Shah

Founder & CEO

99 Pancakes

Jaime González Fernández

Jaime González Fernández

Co-Founder

PICKUP COFFEE

Anshul Gupta

Anshul Gupta

Co-Founder

TabSquare.AI

Winnie Ong

Winnie Ong

Partner

Simon-Kucher

Jaye Sinclair

Jaye Sinclair

Senior Vice President Strategic Initiatives and Execution

Church's Texas Chicken

Antony Leung

Antony Leung

Managing Director, Pizza Hut Hong Kong, Macau, Taiwan, Vietnam, and Myanmar

Pizza Hut Taiwan

Simon Hague

Simon Hague

General Manager

Kerry 
 

Roxanne Uy

Roxanne Uy

Senior Manager

Circana

Hendy Setiono

Hendy Setiono

With his passion for entrepreneurship, he directs Baba Rafi Enterprise, a holding company consisting of various award-winning local food brands that have grown in both local and global scales. He won various awards in entrepreneurship such as Ernst & Young Entrepreneur of the Year, Winner of Asia's Top 10 Young Entrepreneur Award, and many more. This motivates him to build the Hendy Setiono Foundation as a medium for sharing with others.