QSR Media Asia Tabsquare Conference & Awards 2024

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QSR Media Asia Tabsquare Conference & Awards 2024

April 23, 2024 | 8:30 AM to 4:30 PM SGT | Furama RiverFront Singapore

OVERVIEW QSR Media Asia Tabsquare Conference & Awards 2024

New challenges present new opportunities for businesses to innovate. Changing consumer preferences, the rise of new technology, and evolving consumption behaviour have brought out the best in the quick-service restaurant industry. This year, we bring together the industry’s biggest movers and shakers to discuss the broader issues in the QSR industry and find out how to build the restaurant of the future, today.

The event will also witness the celebration of the best and brightest through the QSR Media Asia Awards, which recognise the achievements of the top brands, operators, and individuals who have brought outstanding innovation to the industry.

Join us in Singapore for the QSR Media Asia Tabsquare Conference & Awards 2024.

To check our awards page, click here.

Conference date:
Apr 23, 2024

Watch our trailer for QSR Media Asia Conference & Awards 2024

SPEAKERS AND PANELISTS

Hendy Setiono

Hendy Setiono

Founder & CEO

Baba Rafi Enterprise

Daniel Chan

Daniel Chan

CEO

Marrybrown

Nick Tiernan

Nick Tiernan

Owner

Boost Juice

Yau Chuan Ng

Yau Chuan Ng

Chief Marketing Officer and Digital Officer

Tealive

Daphne Kuah

Daphne Kuah

CMO

Restaurant Brands International

Chirag Chandrabhan Tejuja

Chirag Chandrabhan Tejuja

Managing Director

Tabsquare.AI

Nina Kaspar

Nina Kaspar

Partner

Bain & Co.

Hui Zhu

Hui Zhu

Associate Partner

Bain & Co.

Jay Lim

Jay Lim

Global CEO

GOPIZZA

Simon Hague

Simon Hague

General Manager - Foodservice Chains

Kerry

Vaibhav Punj

Vaibhav Punj

CEO

Tim Hortons - MGCA 

Sonya David

Sonya David

Head of Strategy, Media Brands SG

Dentsu

Mohamed Salim

Mohamed Salim

Head of Strategy, Media Brands Malaysia

Dentsu

Rakesh Agarwal

Rakesh Agarwal

Asia Pacific Supply Chain Leader

KPMG Singapore

 

Joshua Secrest

Joshua Secrest

VP of Marketing & Client Advocacy

Paradox

Rachel Lee

Rachel Lee

Director of Human Resources

Guzman y Gomez

Antony Leung

Antony Leung

General Manager

Pizza Hut Taiwan (Jardine Restaurant Group)

Dr. Ausanee Mahagitsiri

Dr. Ausanee Mahagitsiri

President

Krispy Kreme Thailand - KFU Co., Ltd.

Dawn Liew

Dawn Liew

CEO

Kopitiam Asia Pacific

Carlos Antonius

Carlos Antonius

Group Global CEO

Chatime Group

Eric Foo

Eric Foo

President

Subway

Annie Urwin

Annie Urwin

Vice President

Mastercard

EVENTS PROGRAMME

*Subject to change

8:30 AM - 9:00 AM  Networking Registration

9:00 AM - 9:05 AM  Welcoming Remarks

9:05 AM - 9:25 AM  AI – what is the buzz about?

We have heard a great deal of buzz about AI and given the tangible benefits it has to offer organizations, a strong AI strategy is now on top of every CEO agenda. In our presentation, we will explore a few areas. How much of this AI chatter is noise? What do we mean by AI and Generative AI strategy? How should QSR companies think about AI? Join us as we share our perspectives and lessons from industry leaders’ big moves at AI and GenAI.

  • Nina Kaspar, Partner, Bain & Co.
  • Zhu Hui, Associate Partner, Bain & Co.

9:25 AM - 9:45 AM  Subway Speaking Session

In this session, Eric Foo, President of Subway Asia Pacific will share Subway's multi-year transformational journey in Asia. The session will discuss various growth strategies, adapting to challenges, optimising supply chain logistics, standardising operational procedures and aligning marketing strategies to ensure consistency and efficiency across all facets of the business.

  • Eric Foo, President, Subway APAC

9:45 AM - 10:05 AM  How QSR brands are accelerating innovation with disciplined experimentation

  • Annie Urwin, Vice President, Mastercard

10:05 AM - 10:35 AM  Leaders Panel

This panel gathers the top leaders of the quick-service and fast-casual restaurant industry to talk about the industry’s latest challenges restaurant operators face today and what it will take to be successful in 2024. This panel includes Hendy Setiono, founder & CEO of Baba Rafi Enterprise which has over 1,500 outlets, Daniel Chan, CEO of Marrybrown, one of Malaysia’s largest quick-service restaurant chains, Nick Tiernan, Owner of Boost Juice in Singapore, Brunei, Indonesia, Malaysia, and Thailand, Yau Chuan Ng, CMO & Founder of Loob Holding parent company of Southeast Asian milktea brand Tealive, and Daphne Kuah, Chief Marketing Officer, Restaurant Brands International, a multinational fast food holding company that owns Burger King, Tim Hortons, Popeye's and Firehouse Subs. Also joining the session is Chirag Chandrabhan Tejuja, Managing Director of Tabsquare.AI

  • Hendy Setiono, Founder & CEO, Baba Rafi Enterprise 
  • Daniel Chan, CEO, Marrybrown
  • Nick Tiernan, CEO & OwnerBoost Juice
  • Yau Chuan Ng, CMO, Tealive
  • Daphne Kuah, CMORestaurant Brands International
  • Chirag Chandrabhan Tejuja, Managing Director, Tabsquare.AI

10:35 AM - 11:05 AM  Morning Tea Break

11:05 AM -11:20 AM  The Future of Supply Chain

Leaders in supply chains are building resilience after surviving multiple years of disruptions and crises. Challenges will continue, therefore being future ready is key. The complex supply chain network of QSRs are susceptible to disruptions from industry and everchanging market trends. Amid the complexities of ongoing disruptions, we will discuss key functions that Supply Chain leaders need to address.

  • Rakesh Agarwal, Asia Pacific Supply Chain Leader, KPMG Singapore

11:20 AM -  11:35 AM  Tabsquare.AI Speaking Session

  • Representative, Tabsquare.AI

11:35 AM - 11:55 AM  Case Study presentation: How AI can change the way we supervise and manage stores 

Pizza is a global food, offered in all countries around the world. Our industry has often focused and many times failed to take advantage of this consumer staple. Jay will share GOPIZZA's global journey, sharing best practices of digitally transforming this conventional business to increase accessibility of pizza in an unprecedented way - expanding in to gas stations, cinemas, and even CVS chains.

  • Jay Lim, Founder & CEO, GOPIZZA

11:55 AM - 12:10 PM  How do we deliver delicious, nutritious food and beverages that are good for people and the planet?

Delivering healthy food and beverage to consumers comes with responsibilities to the planet and the communities in which we operate. Simon will discuss how Kerry leads the industry’s response to this complex challenge through its proprietary consumer insights, world-class innovation, and application expertise to help F&B brands create nutritious, sustainably produced foods consumers value.

  • Simon Hague, General Manager - Foodservice Chains, Kerry

12:10 PM - 12:25 PM  Fireside Chat with Tim Hortons

Starting his career in retail before moving to the fast-food business, Vaibhav Punj the CEO of Tim Hortons is a powerhouse in the QSR industry. In this session, Vaibhav will discuss his many achievements in the industry including growing the 20-restaurant footprint of Burger King in Indonesia to reach 180 restaurants and sales amounting to US$100m and his plans for Tim Horton’s success in Singapore and South East Asia.

  • Vaibhav Punj, CEO, Tim Hortons - MGCA

12:25 PM - 12:40 PM  Revolutionizing QSR Hiring: Combating Understaffing and Unleashing Revenue Potential through AI

Understaffing can easily cost your organisation $500 per day in revenue (roughly 25-30 fewer transactions per day in QSR). If it takes you 21 days to hire someone (the industry average), you’ve just lost $10,500 in revenue. Now multiply that by every understaffed location — the lost revenue stacks up quickly, and it’s all because you couldn’t hire faster. Not to mention the unhappy customers, overwhelmed staff, stressed restaurant managers and more job advertising money.

In this session, Paradox will reveal how leading QSR companies like McDonald’s, Flynn Restaurant Group, Focus Brands and more are leveraging conversational AI and automation to tackle labour market challenges, driving millions in revenue and saving on recruitment advertising, administrative work, while finding peak operational efficiency. Hear real-life examples of innovative TA leaders using conversational software to streamline recruitment, increase efficiency, and reduce costs — boosting candidate conversion from 3% to 73%.

  • Josh Secrest, VP of Marketing & Client Advocacy, Paradox AI

12:40 PM - 1:40 PM  Lunch Break

1:40 PM - 2:20 PM  Awards Programme

2:20 PM - 2:35 PM  Winning the War for Talent: People and Culture Case Study

Join us as we delve into the journey of Guzman y Gomez Singapore - award winner of "Squad of the Year" 2023.
In this session, we will share how a robust talent acquisition strategy, a culture of employee recognition, and a commitment to diversity and inclusion have not only driven our success but also offer valuable lessons for QSR leaders navigating the ever evolving industry landscape.

  • Rachel Lee, Director of Human Resources, Guzman y Gomez

2:35 PM - 2:55 PM  Building appetites through media engagement

What makes people crave food and act on it? Getting your QSR brand in front of people at the right moment and having mental availability is key to filling their stomach. We will show how it takes snackable content as well as slow burn activities to keep a QSR brand consumption ready

  • Sonya David, Head of Strategy, MediaDentsu Singapore
  • Mohamed Salim, Head of Strategy, MediaDentsu Malaysia

2:55 PM - 3:10 PM  Chatime Brand Refresh

In a dynamic speaking session, Chatime unveils strategies on brand reinvention, focusing on product, story, culture, and customer. Elevating brand awareness, increasing revenue and customer retention through targeted marketing and personalised experiences. This session will dive into Chatime’s strategies for staying relevant in a hyper competitive environment, including attracting talent to their company culture and pathways to professional growth opportunities.

  • Carlos Antonius, Group Global CEO, Chatime

3:10 PM - 3:25 PM  Afternoon Break

3:25 PM - 3:40 PM  OldTown – A Brand Refresh Story

As the CEO of Kopitiam Asia Pacific, Dawn Liew will give insight to the brand's rich history and how they leverage Oldtown's retail origins to expand towards the food service sector. This session will provide valuable insights on how Oldtown incorporated the traditional Ipoh coffee shop setting and design to engage younger audiences across its international markets.

  • Dawn Liew, CEO, Kopitiam Asia Pacific

3:40 PM - 3:55 PM  Innovation Panel

Asia's vibrant QSR industry has always been a trailblazer in innovation. From new menu creation, unique restaurant concepts, customer experience, and advanced store and service technology, Asia is often the market others look to for creative solutions to industry challenges. This panel gathers top QSR brand leaders and industry experts to discuss navigating innovation in different segments of the quick-service restaurant industry.

  • Antony Leung, General Manager, Pizza Hut Taiwan of Jardine Restaurant Group
  • Dr. Ausanee Mahagitsiri, President, KFU Co., Ltd. Krispy Kreme Thailand
  • Josh Secrest, VP of Marketing & Client Advocacy, Paradox AI

more to come...

4:00 PM - 6:00 PM  Cocktail Party 

CONTACT US

For more details, contact:

Jailen Dy

+65 3158 1386

[email protected]

SPEAKERS AND PANELISTS

Hendy Setiono

Hendy Setiono

Founder & CEO

Baba Rafi Enterprise

Daniel Chan

Daniel Chan

CEO

Marrybrown

Nick Tiernan

Nick Tiernan

Owner

Boost Juice

Yau Chuan Ng

Yau Chuan Ng

Chief Marketing Officer and Digital Officer

Tealive

Daphne Kuah

Daphne Kuah

CMO

Restaurant Brands International

Chirag Chandrabhan Tejuja

Chirag Chandrabhan Tejuja

Managing Director

Tabsquare.AI

Nina Kaspar

Nina Kaspar

Partner

Bain & Co.

Hui Zhu

Hui Zhu

Associate Partner

Bain & Co.

Jay Lim

Jay Lim

Global CEO

GOPIZZA

Simon Hague

Simon Hague

General Manager - Foodservice Chains

Kerry

Vaibhav Punj

Vaibhav Punj

CEO

Tim Hortons - MGCA 

Sonya David

Sonya David

Head of Strategy, Media Brands SG

Dentsu

Mohamed Salim

Mohamed Salim

Head of Strategy, Media Brands Malaysia

Dentsu

Rakesh Agarwal

Rakesh Agarwal

Asia Pacific Supply Chain Leader

KPMG Singapore

 

Joshua Secrest

Joshua Secrest

VP of Marketing & Client Advocacy

Paradox

Rachel Lee

Rachel Lee

Director of Human Resources

Guzman y Gomez

Antony Leung

Antony Leung

General Manager

Pizza Hut Taiwan (Jardine Restaurant Group)

Dr. Ausanee Mahagitsiri

Dr. Ausanee Mahagitsiri

President

Krispy Kreme Thailand - KFU Co., Ltd.

Dawn Liew

Dawn Liew

CEO

Kopitiam Asia Pacific

Carlos Antonius

Carlos Antonius

Group Global CEO

Chatime Group

Eric Foo

Eric Foo

President

Subway

Annie Urwin

Annie Urwin

Vice President

Mastercard