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FRANCHISING | Staff Reporter, Philippines
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Shakey's Pizza plans to open further 20 stores in 2018

Shakey’s Pizza Asia Ventures Inc ended the year opening 24 new stores in 2017, ahead of its target of 20.

It plans to open another 20 net new stores in 2018, which will bring its total Philippine store network to 228 at the end of this year.

PIZZA president Vicente Gregorio said, “It has been a banner year for Shakey’s - our maiden year as a publicly listed company – as this is the fastest we’ve grown in terms of store network. We have a strong belief in our brand and our strategy, and are keeping pace with the accelerating growth of our economy.”

“We will continue to take advantage of the positive consumer sentiment in the Philippines and hope to open even more stores, including those outside the typical first tier cities,” he added.

In 2017, Shakey’s successfully opened a number of stores in provincial locations in the Philippines, including Iligan, Puerto Princesa, Antique, Gapan, and Palo, Leyte, following the growing urbanization trend in such areas.

The Company has also started to roll out redesigned interiors for its newer branches. “As the Filipino is now looking for more premium dining experiences, we are driven by our mission to consistently ‘wow’ them. This includes upgrading our look, launching innovative products, and emphasizing a high quality of service,” said Gregorio.

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