Bask Bear opens first drive-thru outlet in East Malaysia

The outlet is considered the biggest one yet for the brand.

Bask Bear opened its first drive-thru location in Sarawak, East Malaysia.

This outlet at NAIM Street Mall, Bintulu Paragon, is its biggest yet at 1600 sq. ft. Bintulu is located within the central Borneo region where Bask Bear sourced its exclusive Aren Palm Sugar for the Aren Signature Coffee series.

Loob Holding founder and CEO Bryan Loo said Bask Bear chose this location as it was Bintulu’s trendiest street mall as well as the largest in Sarawak and famed for having the longest covered walkway in Sarawak.

To celebrate the launch, Bask Bear Bintulu Paragon drive-thru offered free 100 cups to its first 100 customers on its opening day, whilst from 18 April to 22 April, there will be a buy 1 free 1 offer from 11 AM to 2 PM and 5 PM to 8 PM.

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Bask Bear’s growth plans, he added, would continue to be driven by strong brand loyalty and continued focus on customer convenience and digital strategy, with one of it being through its App that was launched in December last year.

“Our Bask Bear App features Pick up & Delivery services, and comes with a membership program allowing customers to earn points with their purchase, via walk in or order through the app.To welcome new users to the app, they will enjoy 40% off with a minimum spend of RM25 for their first purchase,” Loo shared.

The opening happened on the same day Sarawak Premier Tan Sri Abang Johari Tun Openg’s programme for the day where he graced the Hari Raya Open House festivities organised by the Bintulu Development Authority (BDA) at the NAIM Street Mall. The ribbon-cutting ceremony was performed by Dato’ Haidar Khan Bin Asghar Khan, BDA Deputy Chairman, who represented the Premier.