Deliverect boosts sales with Facebook and Instagram ordering
Deliverect’s social media ordering allows customers to order directly from their Facebook and Instagram profiles.
Consumers, particularly in Southeast Asia, spend significantly more time on social platforms compared to the global average, transforming social media from a communication tool into a primary channel for product discovery and purchase decisions.
"Southeast Asia is really home to the world's most avid social media users," Joey Cheung, Market Launcher for Asia at Deliverect said.
Deliverect Social Media Ordering streamlines the ordering process by allowing customers to place orders directly from their Facebook and Instagram profiles.
With the advent of social commerce, Cheung explained how traditional digital marketing is evolving. The impending removal of third-party cookies by Google has pushed advertisers to relocate their budgets to social platforms, leveraging the rich data environment to run targeted campaigns.
This shift is especially relevant as social media morphs from a mere marketing platform to an integral sales conduit, particularly with the introduction of new technologies that streamline online transactions for quick-service restaurants (QSRs) and food and beverage sectors.
Moreover, Cheung advised QSR brands to utilise social media for more than just sales pitches. By creating engaging, relatable content, brands can enhance visibility and customer loyalty without the hard sell.
"The focus really should be on evoking hunger by doing really fun mouthwatering kinds of content," he suggested, advocating for the power of visual and video content to drive engagement and ultimately sales.
The emphasis on leveraging social media for QSR brands extends beyond mere brand visibility. Cheung recommends a structured approach to social media strategy, treating it as a comprehensive marketing funnel. This includes segmenting influencer partnerships according to specific objectives, utilising user-generated content (UGC) for authenticity, and exploring social commerce as a burgeoning sales channel.
"Social Commerce is a new term that's really up and coming," he stated, emphasising the need for brands to adapt to this new reality to capture the growing spending power of younger generations.
