Maxim's Caterers acquires exclusive Starbucks rights in Singapore
The move aligns with Starbucks’ growth agenda.
Starbucks Coffee Company announced it has entered into an agreement with its long-time strategic partner Maxim’s Caterers Limited – a restaurant operator of multiple brands across Asia – to fully license Starbucks operations in Singapore.
Under the agreement, Maxim’s Caterers Limited will have the exclusive rights to operate and develop Starbucks stores in Singapore. The move further accelerates Starbucks operations in this important market and aligns with Starbucks growth agenda.
Starbucks International and Channel Development’s group president John Culver said, “We’re pleased to take another step in our ongoing growth aspirations in Asia by transitioning the Singapore business to Maxim’s Caterers Limited, our trusted business partner with a successful track record in delivering the unique Starbucks Experience and developing our iconic brand.”
Maxim’s Caterers Limited’s chairman and managing director Michael Wu said, “Our partnership with Starbucks is 17 years strong and we are proud to deliver the Starbucks Experience to our customers in Hong Kong, Macau, Vietnam and Cambodia today.”
“We look forward to leveraging our expertise and deep understanding of the Starbucks brand to welcome Singaporean customers into the stores and earn their trust and respect through the unparalleled service, craft and passion known by customers around the globe,” he added.
The partnership between Starbucks and Maxim’s Caterers Limited started in 2000 in Hong Kong. Currently, there are more than 130 Starbucks stores today in Singapore.
