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VENDOR AND SUPPLIERS | Staff Reporter, Singapore
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QSRs continue to test menu development through Limited Time Offers: Newly Weds Food

Consumers are looking for an experience, so quality and authenticity are key deliverables in meeting expectations.

Newly Weds is one of QSR Media Asia’s event partners on the upcoming QSR Media Asia Detpak Conference and Awards 2018.

QSR Media: Tell us about Newly Weds. What is the origin of the name?

In 1932, Paul M. Angell developed a new batter technology that allowed sheet cake to be rolled without cracking. He then combined it with sweet vanilla ice cream and the first ice cream cake roll was introduced to the world. Described as the perfect marriage of ice cream and cake, this cool new dessert became the inspiration for the company’s name - Newly Weds® Foods,

Today, under the stewardship of Company President, Charles Angell, NWF have evolved to be a global leader in the supply of food coatings and seasoning to the processed meat & seafood sectors, ready meal producers and the Food Service / QSR market.

QSR Media: What prompted Newly Weds' expansion in Asia? How wide is your geographical spread in the region?

From its Chicago base, NWF launched into Asia Pacific in 1983, providing advanced food coating technology to the frozen food industry and introducing Japanese Bread Crumb (Panko) to the Australian consumer. Sights quickly turned to the emerging markets in Asia, with factories established in Thailand in 1989, Philippines in 2002 and China in 2005. The most recent addition to our global footprint was New Zealand in 2014. With a total of 26 factories around the world and India to come on line in the coming year, NWF have a true global presence.

QSR Media: What type of products does Newly Weds Foods supply into Asia? How active is the brand in supporting the QSR Market in the region?

From our BRC accredited and Halal approved Thailand facility, we service the local and SE Asia markets. Our products include food coating systems (pre-dusts, batters & breaders), seasonings, sprinkles, functional spice blends, dry and liquid sauces and of course, our signature product – Japanese Bread Crumb (Panko). These products are widely used by processors supplying QSR’s freezer-to-fryer products or back of house preparations by QSRs.

QSR Media: What are the biggest changes you have observed in the QSR space?

The QSR sector is a key market that continues to test the boundaries of menu development through Limited Time Offers (LTOs). These LTO’s provide NWF exciting opportunities to present new products and flavors which are influenced by marketing insights and the culinary inspirations of our chef’s. Today’s social media savvy consumers are more informed and adventurous, so we are continuously raising the bar to meet our customer’s expectations. These consumers are looking for an experience, so quality and authenticity are key deliverables in meeting these expectations.

QSR Media: Any other comments?

I have no doubt the QSR sector will continue to be very dynamic, with quick project turnaround times. There will be an ongoing demand for new innovative foods, balanced with a continued emphasis on food safety.

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