Can Krispy Kreme, Burger King capture the Indian palate in 2016?
Middle-class consumers’ increasing spending power is key.
India is gaining an appetite for Western food and eating out, as analysts believe that as the Indian consumer reaps the fruits of the country’s long term economic boom.
According to a report by BMI Research, the last 18 months have seen Krispy Kreme, Burger King, McDonald's and Yum! Brands' Taco Bell announce expansion plans or new openings in the country.
Much of this expansion is thanks to the performance of Domino’s India, which operates in India through the restaurant chain’s subsidiary Jubilant FoodWorks.
BMI Research notes that Indians have always been fond of eating out has been, driving up the number of street food outlets across major cities. However, the Indian palate seems to have changed over the past ten years.
“What has changed over the past decade is that, with more money to spend, middle-class Indians have been increasingly eating out at more expensive restaurants, with casual dining in particular doing well,” BMI Research asserts.
