Yolk Brands

Yolk Brands is a Dubai-based hospitality group that owns and operates fast-casual concepts Pickl and BonBird, focusing on premium burgers and fried chicken with a commitment to quality, scalability, and global expansion.

Yolk Brands makes Iraqi debut with new restaurant launches

Yolk Brands makes Iraqi debut with new restaurant launches

The first outlets will open at Iraq Mall in Baghdad in Q2 2026.
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Franchising Singapore’s cost pressures force QSR brands to slow expansion
Beyond rent, operators flagged structural challenges that complicate execution.
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F&B brands adapt to Gen Z with authenticity and experiences
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Safe bets are losing bets for the future of QSR brands
FULL LIST: Winners of the QSR Media Asia Awards 2026
FULL LIST: Winners of the QSR Media Asia Awards 2026

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Why is crunch driving QSR product innovation?

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Potato Corner expands as global uncertainties cloud markets

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Weak store visibility squeezes QSR margins

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QSR listings cut traffic when location data fails

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Hong Kong Business
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Co-Written / Partner

Beverage first formats are reshaping consumption in India’s QSR market

Executive insights

Evolving kitchen operations are helping QSR brands navigate supply and cost uncertainties