Madhav Nayak

Madhav leads Marketing for KFC’s Greater Asia region, which includes top global markets such as Japan and Indonesia amongst others. In this role, he looks after Brand Strategy, Consumer Insights, Calendar Planning, Ecommerce, and Media strategy, with accountability for competitive sales growth for the region, alongside franchisee partners. Madhav is passionate about building distinctive brands that make people’s lives more enjoyable and less complicated – and believes in the power of creativity and technology to achieve these goals. Prior to Yum!, Madhav’s experiences spanned Unilever and Facebook (now Meta), covering large businesses with Global and APAC footprints. At Unilever, he led the Global Fabric Care business with responsibility for topline and bottomline delivery, market share growth, and the innovation and communication program. At Facebook, he led Global Brand Partnerships for consumer goods categories, enabling some of the world’s leading brands to bring alive best-in-class marketing on Facebook, Instagram and Messenger platforms. Madhav holds a Bachelor’s degree in Computer Engineering and an MBA in Marketing. He is based in Singapore.