Sonya David

She is an integrated strategist who infuses an understanding of consumers, their attitudes and behaviours into media to create experiences and grow brands that consumers will seek out. She believes QSR needs to leverage all facets of communications strategy, and people-first planning to drive sustainable growth. As the Head of Strategy for media brands in Singapore, she helps clients like foodpanda, William Grant & Sons Mastercard & Hilton turn media opportunities into accelerators for business growth across the region.