Contributors

Tim Shaw

Tim has more than 30 years’ experience in retail market planning and location intelligence throughout the Asia Pacific region.

Following a long and successful corporate career, he now leads the growing GapMaps team in Asia and the Middle East, advising global and national brands on strategy development and execution using high-quality data and evidence-based market planning processes

Tony Ibbotson

Tony Ibbotson’s career spans more than 30 years and has seen him work across the globe in Japan, Thailand, China, the USA, the UK and Australia. Tony has worked with some of the most renowned agencies on global accounts such as Mars, Walkers, Diageo and Unilever.  In 2005 Tony made the move from a large-scale branding agency to start The Creative Method: an agency built on the philosophy of big ideas and the best execution, wrapped up with a little wit – that sells. Specialising in the food and drink space has proved a success, winning work internationally out of the USA, Mexico, Japan, the UK and Asia. Clients have included Coca-Cola, Smirnoff Vodka, Johnnie Walker, Campari, Wild Turkey, Skyy Vodka, Suntory and Pepsico. You can’t have all that drink and not accompany it with some food. The Creative Method have created and developed brands for clients such as Starbucks, Krispy Kreme, Red Rooster, Oporto and Guzman Y Gomez to name but a few.

Vaibhav Punj

He is the founding CEO of Tim Hortons MGCA and is focused on building the famous Canadian Coffee House ground up across key SEA markets. Prior to kickstarting the Tims Business in SEA, he was the CEO of Burger King & Popeyes in Indonesia. During his time in Indonesia, he turned around & scaled the Burger King brand and introduced Popeyes to the market. His Journey with F&B started in 2013 post his MBA at INSEAD when he joined Restaurant Brands International and led the BK Brand across South-East and South-West Asia. He is a marketer at heart having spent his formative years in multiple marketing roles with Adidas Group and Samsung.

Winnie Ong

Winnie is a Partner at Simon-Kucher & Partners, a global leading consultancy specialized in Commercial Strategy & Pricing consulting. She is a member of the Consumer Goods and Retail practice. Winnie has more than 10 years of experience in helping her clients define their pricing strategy, consumer value proposition and go-to-market strategies. She has worked on projects across the globe and is currently focused on serving clients based in Southeast Asia.

Yan Xin Tay

Yau Chuan Ng

He is the Chief Marketing and Digital Officer at Loob Holding, the owner of top regional lifestyle tea brand, Tealive. His passion straddles brand, commercial and digital transformation, having spent the better part of the last 12 years at tech companies like Google and Facebook. He is also a full-fledged foodie, and loves making customers smile with every sip at Tealive.