Contributors

Mohamed Salim

He is a hybrid communications strategist with over 20 years of experience in creative and media strategy. He oversees strategy for Dentsu’s media practice helping shape the strategic media thinking on an array of brands including Pizza Hut, foodpanda, Traveloka, Heineken, Diageo, Mondelez and UMobile.  Previously he worked as a creative brand strategist at FCB Kuala Lumpur and McCann Singapore where his experience included making KFC more popular. As a true student of life, Salim builds the library of his mind absorbing cultural stimuli through books, music, movies, art, design and anything and everything that is interesting.

Nick Tiernan

He co-founded Boost Juice Malaysia in 2009 with his wife Dr, Soraya. The Group (Vitality Holdco Pte Ltd) now owns the Boost Juice brand rights for Malaysia, Brunei, Singapore, Thailand, Indonesia & Philippines. The Group currently owns and operates 330+ Boost stores across the region.

Prior to Boost Juice, He worked for Accenture (1999-2009) as a Senior Management Consultant, in London.

He worked with global retail clients, successfully managing and delivering business changes on a multimillion-dollar scale

Nidhi Singh

Nidhi, Co-Founder of Samosa Singh, brings over a decade of experience in sales, business development, and corporate strategy. Before launching the company, she led Business Development for a US-based healthcare firm, where she developed expertise in global commercial operations and market expansion.

Driven by a passion for healthy, hygienic food, Nidhi left her corporate career to create Samosa Singh with the vision to modernize India’s snack culture. Recognising the cultural importance of snack foods, she aimed to provide accessible, high-quality Indian snacks like samosas in a clean, fast-food format.

Her experience has been pivotal in Samosa Singh's growth. Nidhi led an initiative that successfully reached thousands of customers in one day, driving both online and offline sales. With a focus on health-conscious, hygienic food, Nidhi's goal is to dominate the Indian snack market, blending tradition with convenience and quality.

Rachel Lee

She prides herself to be an unwavering advocate of inclusivity and empowerment. Her mission is to empower individuals to thrive in an ever-evolving world, ensuring that businesses not only succeed but also become beacons of positive change. With her career spanning diverse sectors such as hospitality, real estate, and food services, she earned a reputation for her visionary approach to talent management and development. She has built HR functions from scratch and transformed established functions to deliver the workplace of the future. Her journey is a clear demonstration of HR transformative power when guided by a passionate commitment to a people-first culture. She enjoys driving the evolution of HR practices and leaving an indelible mark on the businesses and professionals she touches.

Rakesh Agarwal

He is a Partner with KPMG Management Consulting and leads the Supply Chain & Procurement in ASPAC and Digital Transformation practice in Singapore. He has over 22 years of professional experience mainly leading large multi-year Business and IT Transformation projects within ASEAN.

Rob Cook

Rob Cook is the Managing Director of Squizify Asia, where he leads the company's expansion across Southeast Asia. 

Having built and scaled businesses across Asian markets for nearly two decades, he now works with enterprise and multi-site food and beverage operators on one of the industry's least glamorous but most consequential problems: what happens to food safety compliance when you scale fast. 

Squizify helps operators across 3,000+ venues globally replace paper-based systems with real-time, automated monitoring that keeps pace with growth.

Roxanne Uy

Santosh Reddy

Santosh Reddy is the VP of Sales and Marketing for Asia at Capillary Technologies and a recognised voice in modern loyalty. With over a decade of experience shaping enterprise loyalty strategies, he brings deep insight into how brands can evolve toward AI-first, customer-centric loyalty. 

Santosh advises CXOs, contributes at industry forums, and champions approaches that move loyalty beyond transactions to long-term customer value.

Simon Hague

Simon Hague has over 20 years’ experience across multiple roles in innovation, commercial and marketing, working with some of the biggest global foodservice brands. His inquisitive mind for anthropology and cultural trends, passion for foodservice, and extensive travels, make him a sought-after expert in his field, and a strong supporter of Kerry’s ambition to provide sustainable food and beverage solutions to more than 2 billion consumers by 2030.

His reputation extends to him being a notable champion of Kerry’s work in diversity and inclusion. In 2021, he was named Top 100 OUTstanding Future Leader of the Year by Yahoo Finance and Involve. He also received the 2023 Kerry Inspiring People Award for Courage, and sits on the Advisory Council and Steering Committee Member for the Partnership for Global LGBT Equality as the Kerry Group representative, in partnership with the World Economic Forum and UNHCR. Having previously lived in UK, Hong Kong and the Philippines, he is now based in Singapore.

Simon Hague

He has over 20 years’ experience across multiple roles in innovation, commercial and marketing, working with some of the biggest global foodservice brands. His inquisitive mind for anthropology and cultural trends, passion for foodservice, and extensive travels, make him a sought-after expert in his field, and a strong supporter of Kerry’s ambition to provide sustainable food and beverage solutions to more than 2 billion consumers by 2030. His reputation extends to him being a notable champion of Kerry’s work in diversity and inclusion. In 2021, he was named Top 100 OUTstanding Future Leader of the Year by Yahoo Finance and Involve. He also received the 2023 Kerry Inspiring People Award for Courage, and sits on the Advisory Council and Steering Committee Member for the Partnership for Global LGBT Equality as the Kerry Group representative, in partnership with the World Economic Forum and UNHCR. Having previously lived in UK, Hong Kong and the Philippines, he is now based in Singapore.