Its extra-large bowl of gyudon will be subjected to an 8.6% price hike.
In a report by Nikkei Asian Review, Japan's biggest gyudon beef-bowl chain is finally succumbing to the pressure of rising wages and ingredients costs after fighting an intense price war.
Starting November 29, a large bowl of gyudon will cost 480 yen, from 470 yen, while the price for an extra-large bowl will jump 50 yen to 630 yen.
According to the article, the price hike is the result if the rising costs of U.S. beef and domestically grown rice.
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