Executive insights

KFC Singapore spends SG$1m on its biggest menu change

The brand did 12 months of R&D to develop its new burgers before its launch.

KFC Singapore spends SG$1m on its biggest menu change

The brand did 12 months of R&D to develop its new burgers before its launch.

Increased competition challenges bubble tea brands

Henry Wang, president of La Kaffa International identifies three major challenges.

How Guzman y Gomez Singapore defines guest experience

GYG Singapore’s Josh Bell said this definition evolves as consumer habits change.

How Pizza Hut Taiwan captures consumer interest for decades

The brand has been known for amazing pizza flavours like Durian and stinky tofu.

Why Potato Corner aimed to be a more ‘younger’ brand

The brand has been in the market for over 30 years

Chooks-to-go targets non-traditional locations with smaller models

The brand is opening smaller food outlets inside school campuses.

3 APAC trends shaping Restaurant Brands International’s strategies

The multinational restaurant operator views the region as a source for growth expansion.

Why Baba Rafi’s growth depends on embracing Gen Z consumers

The group is investing in its social media platform to meet this new consumers.

The birth of Chooks-to-Go’s dine-in concept

The brand has 34 restaurants in operation.

Oldtown White Coffee reveals its 4 pillars of sustainability

The brand ensures that it uses fully sustainable packaging and has switched to cage-free chickens.

Inside GOPIZZA’s new convenience store formats

1,000 new GOPIZZA outlets are set to open this way.

AI trends and strategies QSRs should watch out for according to Tabsquare.AI’s Managing Director

Chirag Chandrabhan Tejuja joins other QSR leaders at the QSR Media Asia Tabsquare Conference & Awards.

Behind Shake Shack Hong Kong’s biggest menu change

The brand said limited-time-only (LTO) delights and new menu launches help keep consumer attention.

Loob Holding marketing chief on automation and brand identity in QSR

Yau Chuan Ng joins the Leader’s Panel at the QSR Media Asia Tabsquare Conference & Awards.

3 strategies for QSR brands to try to win the battle for customer attention

These strategies can drive buzz and could lead to LTOs, new merchandise and drive loyalty.

How Taco Bell avoided a flash in a pan success after its Thailand launch

The fast food giant identified two roadblocks to why Thai consumers won’t try its offering.