TECHNOLOGY | Staff Reporter, China

Ajisen Ramen doles out USD 37.66m to revamp ordering system

It’s deploying 25,000 self-ordering tablets to all outlets.

Ajisen Ramen is rolling out the big bucks as it embraces technology in its stores, as it recently inked a CNY 250m (roughly USD 37.66m) deal with Cuscapi Bhd for self-ordering tablets.

According to Cuscapi's announcement, Cuscapi will exclusively deploy and manage 25,000 REV self-ordering tablets for all of Ajisen's current and future outlets in China.

Cuscapi revealed that the REV self-ordering tablet is a new product and services offerings for food and beverage chains that enable customer self-ordering, product promotions and upselling, and automation of payment processes, based on an outsourcing and revenue share business model.

"It is the culmination of a major 3-year product development and pilot project effort undertaken by the Company to help F&B restaurant chains improve operating costs and achieve higher average revenue," stated Cuscapi.

"The REV Self-Ordering tablet is also designed to be a media channel to improve customer interactions by delivering multi-media contents to a chain restaurant’s customers," it added.

Moreover, the deal is expected to bring CNY 250m in service fees to Cuscapi over a period of six years.

On top of this, Cuscapi anticipates significant media related revenues to be generated through sales of REV self-ordering tablets’ media airtime.

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