To mark World Book Day, Yum China celebrated the grand opening of the "Pizza Hut Book Donation and Exchange Sub-Center" in Shenzhen.
Yum China CEO Joey Wat said, "By pioneering innovative CSR programs like this, we aim to make a positive difference to the lives of our customers and the communities in which we operate. Using our strong brand and scale, Yum China is in a privileged position to support government initiatives to encourage reading in the long term."
Pizza Hut general manager Jeff Kuai said, "As a leading casual dining restaurant brand in China, Pizza Hut is well-positioned to help integrate reading into people's daily lives. We hope Pizza Hut's new book exchange center will ignite people's love for reading and learning, and provide a place for the community to connect and engage."
In collaboration with the Shenzhen Book Donation and Exchange Center, Yum China initiated a pilot program in November 2017 to promote and advocate the importance of reading through the establishment of a community reading center – the Shenzhen Pizza Hut Book Donation and Exchange Sub-Center.
This center, located in the Shenzhen Pizza Hut Oriental Garden Restaurant, currently has over 2,000 books and offers services similar to a library, including book exchange and sharing services. After a successful pilot program, Yum China has started to roll out the Pizza Hut Book Donation and Exchange Program in major cities across China including Beijing, Guangzhou, Qingdao, Haikou and Nanning.
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