Pizza Hut rolls out book donation and exchange program across China
To mark World Book Day, Yum China celebrated the grand opening of the "Pizza Hut Book Donation and Exchange Sub-Center" in Shenzhen.
Yum China CEO Joey Wat said, "By pioneering innovative CSR programs like this, we aim to make a positive difference to the lives of our customers and the communities in which we operate. Using our strong brand and scale, Yum China is in a privileged position to support government initiatives to encourage reading in the long term."
Pizza Hut general manager Jeff Kuai said, "As a leading casual dining restaurant brand in China, Pizza Hut is well-positioned to help integrate reading into people's daily lives. We hope Pizza Hut's new book exchange center will ignite people's love for reading and learning, and provide a place for the community to connect and engage."
In collaboration with the Shenzhen Book Donation and Exchange Center, Yum China initiated a pilot program in November 2017 to promote and advocate the importance of reading through the establishment of a community reading center – the Shenzhen Pizza Hut Book Donation and Exchange Sub-Center.
This center, located in the Shenzhen Pizza Hut Oriental Garden Restaurant, currently has over 2,000 books and offers services similar to a library, including book exchange and sharing services. After a successful pilot program, Yum China has started to roll out the Pizza Hut Book Donation and Exchange Program in major cities across China including Beijing, Guangzhou, Qingdao, Haikou and Nanning.
