Starbucks Malaysia opens 3rd Signing Store

The concept was first introduced in 2016.

Starbucks Malaysia opened its first Signing Store in Borneo located at Vivacity Megamall, Kuching in late August.

The new store is also the third of its kind in Malaysia.

The aim of the concept is to uplift the local community by fostering inclusivity and celebrating the vibrant culture of the Deaf and hard of hearing people. According to Starbucks, since its soft launch on 27 July 2023, the store has seen an overwhelming and positive response from its customers.

"Creating a space that truly embraces diversity and empowers the Deaf and hard of hearing community has been a journey close to our hearts. The opening of the Signing Store at Vivacity Megamall reflects our unwavering commitment to making a positive impact in the communities we serve,” said Dato’ Sydney Quays, CEO of Berjaya Food Berhad and Managing Director of Starbucks Malaysia & Brunei.

The Starbucks Signing Store concept was introduced globally back in 2016. Since then, Starbucks has opened 20 Signing Stores in China, Indonesia, Japan, Malaysia, and the United States.

As part of this occasion, Starbucks Malaysia introduces an exclusive range of Signing Store merchandise, including keychains, tote bags, ceramic mugs, stainless steel tumblers, plastic cold cups, and limited-edition Starbucks Cards, available exclusively in Signing Stores.

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