Boba Bhai
Boba Bhai is an Indian bubble tea brand launched in 2023. Aside from bubble tea, it also serves Korean inspired foods from burgers, chicken, fries and more. The brand targets younger consumers with its marketing stategies.
Boba Bhai eyes Indian bubble tea empire with K-pop twist
Boba Bhai eyes Indian bubble tea empire with K-pop twist
The fast-food chain is riding the Korean wave to sell cold pearl milk tea.
