La Kaffa International

Established in 2004, La Kaffa International Co., Ltd. has not only opened takeout cafes, but also has been expanding its products and brands. Now there are six brands in total, including Chatime, ChunSun Cake, Bake Code, ZenQ Dessert, La Kaffa Coffee, and Chatime Lounge, which respectively provide products and services of tea, Taiwanese traditional desserts, coffee, set meals and bakery products. Also, La Kaffa bulit subsidiary company "Kingza" with 4 brands, "Wagokoro Tonkatsu Anzu Ginza Taiwan, Duan Chun Zhen beef noodle, Osaka Ohsho Taiwan and ChuNian Shabu Shabu", which respectively provide products and services of Taiwanese and exotic foods. While continuing to expand these brands, La Kaffa has also created original brands or introduced new ones. By introducing instant and refillable milk tea packs to be sold in physical stores and its own stores, La Kaffa has successfully entered the consumer industry.

Increased competition challenges bubble tea brands

Increased competition challenges bubble tea brands

Henry Wang, president of La Kaffa International identifies three major challenges.