Deric Yeo

Deric Yeo is the Chief Development Executive for Kopitiam Asia Pacific, the owner of Oldtown White Coffee. One of his primary responsibilities is overseeing the brand and marketing strategy for the company. He plays a critical role in developing and implementing strategies to increase brand awareness, market share, and customer loyalty. Deric works closely with the marketing team to ensure that all campaigns and promotions are aligned with the company's overall brand strategy. In addition to his brand and marketing responsibilities, Deric is also in charge of developing the people, menu, and business of the company. He serves as the key gatekeeper for Halal compliance of the group. Deric is an active contributor to the regional franchise industry, serving as the Secretary General of the Malaysia Franchise Association (2022-2024). He is a frequent speaker, panellist, and moderator at training and seminars provided by the MFA and international franchise communities. Deric is also the chairman of the Franchise Malaysia Exhibition (FIM). Furthermore, Deric has been appointed as the Chairman of the Nexus Productivity of Retail and Food & Beverages under Malaysia Productivity Board in the Ministry of International Trade from 2018-present. His international experience includes franchise brand development and consultancies across Southeast Asia, South Asia, East Asia, and the Middle East.