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DESIGN | Staff Reporter, China
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KFC China launches cultural-themed restaurants in 18 cities

It hopes to bolster customers' cultural experiences in their restaurants through technology.

According to Xinhua Net, a large interactive screen showing how the Lantern Festival was celebrated in Emperor Xianzong's palace in the Ming dynasty (1368-1644) covers the wall beside the cashiers at a KFC restaurant in Qianmen in central Beijing, and when a customer scans a QR code beside the screen with their mobile phone, music starts to play and the characters on the screen begin to move.

The National Museum of China has authorized KFC to use the intellectual property rights (IPR) of its 17 collections, aiming to jointly create "national treasure-themed restaurants."

KFC has created the national treasure-themed restaurants in 18 cities where the relics were unearthed. The store layouts include showcases, ceiling lamps, dining tables and chairs designed to reflect a specific relic or collection. 

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