Long John Silver’s to open 54 restaurants in Indonesia
The American seafood chain has 21 locations in Singapore.
Long John Silver’s is looking to solidify its presence in Asia, announcing it is expanding into Indonesia with 54 new restaurants.
Currently, the American seafood chain has 21 locations in Singapore, and expects demand to rise due to high per capita consumption of seafood.
“Our continued success throughout 2021 makes us believe our international presence can grow and reach new heights for the brand,” said Blain Shortreed, chief executive officer, Long John Silver’s. “We have the infrastructure in place to support global franchisees and we are excited to offer our unique seafood experience to more customers around the world.”
“Seafood and poultry are two of the most consumed proteins in the world and both have grown faster over the last decade than other protein options like beef, pork, or lamb,” added Stephanie Mattingly, chief marketing officer. “This sets us up for success as we work with our international partners and supply chain to uphold our core menu offerings in areas where we expand. We will respect cultural norms, understanding there will be some adjustments needed due to regional and local sourcing, for example, halal certifications.”
The expansion also comes after five consecutive quarters of sales growth in the U.S., where Long John Silver’s operates nearly 700 restaurants across 38 U.S. states.
