It is expecting its online channel to account for 10% of its revenue next year.
Prapat Siangjan, general manager of Burger King (Thailand), said online ordering was becoming increasingly popular, spurring the company’s efforts to direct more business via its website, www.delivery.burgerking.co.th.
It has linked with Lalamove, an on-demand delivery app, in order to deliver burgers to customers in Bangkok and surrounding areas within 30 minutes.
Siangjan said this collaboration would enable the company to better meet the needs of its customers and overcome any communication difficulties involving foreign customers at the branches. He said that the firm by the end of this year expected to generate revenue growth of 32% from last year, with the online channel making up 5% of revenue this year.
The fast-food giant also plans to set up 20 more branches in 2018 with investment of more than $9.2m next year as part of efforts to boost revenue growth by 30-40% in the coming years.
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