FOOD SERVICES | Staff Reporter, India

Domino's Pizza India to revamp products

It plans to change its packaging and produce a new marketing campaign.

According to Live Mint, Jubilant FoodWorks Ltd, operator of Domino’s Pizza and Dunkin Donuts outlets in India, said it will spend about Rs100 crore to refresh products for Domino’s Pizza chain. The brand also has plans to revamp its packaging and go for a new marketing campaign in the ongoing financial year 2017-18.

The product refresh will include a softer crust, more toppings, and cheese. It has also announced the changing of its pizza sauce to a new one made from imported Californian tomatoes and added herbs.

This is the biggest ever upgrade for Domino’s in India since the American pizza brand entered this market in 1996.

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