Shake Shack heads to the Philippines
The New York brand is making its first entry into Southeast Asia.
Shake Shack Inc. has inked a license and development deal with specialty retailer SSI Group, Inc. to bring the popular burger chain to Manila in early 2019.
"Manila is an incredible city; its heart beats with a distinct warmth and hospitality,” Michael Kark, Vice President of Global Licensing at Shake Shack, said in a statement. “We are excited to begin the search for our first site in Metro Manila and look forward to becoming part of this community.”
Shake Shack selected the SSI Group, known for its retail expertise and culture of hospitality, as its partner in the Philippines.
“It has been a mission of the SSI Group to provide complete lifestyle offerings through global partnerships that cater to the eclectic tastes of Filipino consumers. We are excited to bring Shake Shack, one of the world’s best burger joints, to Manila’s young and vibrant consumer scene. We believe that Filipinos will embrace the mission to Stand for Something Good and are proud to partner with Shake Shack to bring the complete gastronomic experience, coupled with its fun and lively environment to the Philippines,” Anton T. Huang, President of SSI Group, Inc., said.
Shake Shack also aims to bring its mission to ‘Stand For Something Good’ to the country, with plans to work with local purveyors and producers to create a one-of-a-kind Shack for the Manila community. The Manila menu will feature Shake Shack’s signature items including the ShackBurger, Shack-cago Dog, classic crinkle-cut fries, beer, wine and frozen custard ice cream.
Shake Shack styles itself as a modern day “roadside” burger stand known for its 100% all-natural, no-hormone, no-antibiotic Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs, spun-fresh frozen custard, crinkle cut fries, craft beer and wine and more.
Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 170 locations in 23 U.S. States and the District of Columbia, and more than 60 international locations including London, Hong Kong, Istanbul, Dubai, Tokyo, Moscow, Seoul and more.
The SSI Group, as the Philippines’ largest specialty retailer, has been at the forefront of the Philippine retail industry over the last 30 years, pioneering the introduction of globally recognized brands to the Philippine market in the 1980s. The company’s retail network consists of more than 600 stores across the country.
(Photo credit: Shake Shack Philippines Instagram)
