SSP expands Malaysian reach in new deal

The agreement will see SSP operate 29 units at Malaysia Airports Holdings Berhad airports.

Food and beverage operator SSP Group is expanding its travel hubs in Malaysia after signing a new contract with Malaysia Airports Holdings Berhad (MAHB).

The agreement will see SSP operate 29 units over a five to seven-year term at MAHB airports, including Kuching International Airport (KCH), Kuala Lumpur International Airport (KLIA & KLIA2). It will also operate six lounges across the airports.

Specifically, SSP said it will introduce a variety of new brands across the airports, including local favourites targeted at domestic passengers. At KLIA and KLIA2, it will open a number of OldTown White Coffee outlets, a coffee shop chain. KLIA will also feature a new unit for Asian crispy chicken chain Fingers.

The group will also bring new outlets for Subway as well as Coffee Bean & Tea Leaf at KLIA, KLIA2 and KCH, whilst Jamie Oliver and Hard Rock Cafe restaurants will join the F&B line-up at KLIA Airport International satellite. 

SSP will also be working with Kuala Lumpur-based hospitality company The Serai Group to open outlets in KLIA.

“Our detailed knowledge of this market and our strong brand portfolio, plus a phased investment plan aligned to the return of travellers mean the F&B and lounge offers at these three airports will be perfectly tailored to meet the needs of the passenger demographic while providing significant opportunity for commercial growth,” SSP Asia Pacific chief development officer Jonathan Robinson said.

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