Starbucks Ready-to-Drink platform to expand to 400 Chinese cities
It is expected to reach across more than 125,000 premium points of distribution in partnership with Tingyi.
On June 12, the company will introduce the Starbucks chilled cup platform with four flavours - introducing a new Starbucks category to the Chinese consumer. This beverage platform is expected to quickly become a preferred on-the-go format for coffee and tea in China. The chilled cup platform builds on the success of Starbucks Doubleshot RTD beverages which were introduced in April.
In addition, Starbucks will look to leverage the recently announced global coffee alliance with Nestlé to provide even more at-home options to the Chinese consumer in the future. The alliance will enable Starbucks Channel Development to grow its reach and scale in the single-serve and foodservice businesses, leveraging Nestlé's reach to expand Starbucks Consumer Packaged Goods (CPG) presence from 28 countries to nearly 190 countries around the world.
The alliance will also bring Starbucks Coffee to both the Nespresso and Nescafé Dolce Gusto machine platforms around the world.
