Dippin' Dots, Doc Popcorn set to debut in China
The brands target to have 10 locations by May 2019.
Ice cream company Dippin' Dots and sister brand Doc Popcorn are set to debut in China for the first time.
"Taking into consideration Dippin' Dots and Doc Popcorn's corporate operations, logistics and brands, we've streamlined the supply chain process to ensure fully stocked product," Dippin' Dots chief development officer Stan Jones said.
Teams from both brands identified warehouse locations and constructed cold storage facilities, as their offerings will be made in the U.S. and shipped throughout China.
Doc Popcorn's franchising group established a business entity in Asia and signed its first licensing agreement with Shanghai Desire Food Co. LTD.
The group is expected to open its first two locations within the month in Pudong and Yangpu in Shanghai. A third location, meanwhile, is scheduled to open early August at the Shanghai South Railway Station while a flagship store is planned for the Shanghai Shimao Plaza Store on Nanjing Road.
An estimated six Dippin' Dots and Doc Popcorn locations will open in China by this year with the goal to have 10 locations open by May 2019.
Aside from licensing agreements, Dippin' Dots and Doc Popcorn also plan to open corporate locations throughout the country, targeting high-traffic areas such as entertainment venues, cinemas and festivals.
"China is the largest emerging economy in the world and now is an opportune time to introduce our brands," Dippin Dots' CEO Scott Fischer said.
