Fast casual chain The Habit Burger Grill eyes South Korea expansion
The move is part of larger plans to expand in the region.
The Habit Burger Grill announced its plans to expand in South Korea, partnering with business development consulting firm Bridging Culture Worldwide to attract multi-unit franchise development companies.
“South Korea, with its savvy consumers, open minded culture and interest in global brands is an ideal marketplace for The Habit Burger Grill’s expansion,” said John Phillips, The Habit Burger Grill’s Chief Global Business Partnership Officer. “The people of South Korea appreciate quality food and enjoy the fast-casual experience.”
The Habit Burger Grill says its entry into South Korea marks the next phase in a larger international expansion plan, where Bridging Culture Worldwide will help The Habit’s expansion into the broader Asia-Pacific region.
“South Korea has embraced premium Western brands and The Habit Burger Grill delivers exactly what consumers are seeking,” added Bridging Culture Worldwide founder and CEO Don Southerton.
Aside from its signature burgers, The Habit’s menu also includes hand-cut salads; grilled sandwiches including line-caught, sushi-grade ahi tuna, fresh chicken and hand-filleted marinated grilled tri-tip; and sides including onion rings, sweet potato and French fries, and tempura green beans.
Photo credit: The Habit Burger Grill Facebook
