KFC Malaysia partners with KIP Group to launch two drive-thru stores
The group aims to raise their occupancy rate by having the chicken in their sites.
KFC and Pizza Hut operator QSR Brands has announced that they signed two memorandums of understanding with developer and retail management company Kepong Industrial Park Group of Companies (KIP Group) to launch two KFC drive-thru outlets.
Two new outlets will be in KIP Mall Desa Coalfields and KIP Mart Lavendar. The store in KIP Mall Desa Coalfields is slated to open in the fourth quarter of 2019, expecting 1,500 visitors a day.
“We realise that the only way to grow is to go forward and embark on new business model with like-minded partners. Partnership like these allows the utilisation of strengths and expertise to both of our advantages,” Dato’ Seri Mohamed Azahari, managing director of QSR Brands, said.
“We believe that we will be able to provide added values to the lives of the surrounding communities with the convenient of KFC drive-thru service, and at the same be the growth catalyst to the retail centre with the presence of our iconic brand.” he stated.
The news comes following their first strategic partnership last October for their upcoming site in KIP Mart Kota Tinggi, Johor where they expect to see a 4% rise in the centre’s occupancy rate.
