Shake Shack planning to open more venues in South China
The chain plans to have 55 outlets nationwide by 2030.
American fast casual burger chain Shake Shack is looking to have more outlets in China, announcing an expanded partnership with Hong Kong-based licensee Maxim’s Caterers.
The deal will see the two companies open a minimum of 15 Shacks in South China, including locations in Shenzhen, Guangzhou, Fuzhou and Xiamen as part of a larger ambition to have 55 outlets nationwide by 2030.
Maxim’s currently operates Shake Shack locations in Shanghai and Hong Kong, with plans to open Beijing and Macau later this year.
It’s a great time to deepen our roots in this market,” said Michael Kark, Chief Global Licensing Officer of Shake Shack. ”This is a significant step in our relationship with Maxim’s as we partner to achieve 55 Shacks across mainland China by 2030.”
Michael Wu, Chairman and Managing Director of Maxim's Caterers Limited, added: “We remain committed to our common core values of providing inspired food and drink and creating warm community gathering places, and we look forward to bringing our boundless hospitality to more guests across South China in 2021 with our new expansion plans.”
