Shake Shack ramps up China expansion, eyes ten more locations by 2031
There are currently 16 Shacks open in the market.
Shake Shack announced it expanded its partnership with licensee Maxim’s Caterers Limited to open 10 more outlets in new territories in China by 2031.
Locations for the planned stores will be in Sichuan, Chongqing, Yunnan, Hubei, Shaanxi, Anhui, Henan and Guizhou.
The new agreement increases the company’s development commitment with Maxim’s Caterers Limited in China to 79 by 2031. Currently, the American burger chain has 16 Shacks open in China, with 2021 new market entries so far in Macau and Shenzhen.
Expansion to Hangzhou will come later this year, the chain said.
“China is incredibly fast paced, dynamic and remains our fastest growing international market. Maxim’s continues to raise the bar in spreading the Shack love across China and we can’t wait to show our guests what we have in store,” said Michael Kark, Shake Shack’s chief global licensing officer.
“The rapid growth of Shake Shack in East, North and South China has demonstrated the high trust and support of our fans in China, and this has laid the groundwork for our new agreement to develop further in Southwest China,” added Michael Wu, chairman and managing director of Maxim's Caterers Limited.