Subway to open 500 restaurants in Peninsular Malaysia
The restaurants will be opened in a 10-year time frame.
International fast-food brand Subway has partnered with Pegacorn Sdn Bhd to significantly expand the brand’s footprint in West Malaysia, opening approximately 500 restaurants in 10 years.
This partnership is the third of its kind for Subway in Southeast Asia, following recent master franchise agreements in Indonesia and Thailand, and will significantly increase the total future restaurant commitment in the region.
Subway said the plan is to increase its presence in non-traditional locations across Malaysia such as airports, hospitals, petrol stations, and convenience stores. In addition, new – as well as updated existing restaurants – will feature Subway’s modern “Fresh Forward” design and enhance convenience for the consumer with new drive-thrus and ‘Grab & Go’ options.
“The Asia Pacific and the Southeast Asia markets continue to be a huge opportunity for growth for Subway and an essential part of our international growth strategy. Pegacorn has proven to be a well-resourced, strategic and successful local operator that has the local insight and experience needed to expand Subway’s presence in Malaysia,” said John Chidsey, CEO of Subway.
The agreement with Pegacorn is part of Subway’s multi-year transformation journey to build a Better Subway and improve across all aspects of the brand as the business expands its presence around the world. Subway will continue to seek strong partners with expertise in local markets across APAC as it aggressively doubles its current network of restaurants in the region from about 3,300 today to over 6,000 in the next five years.