News

Franchising

Staff Reporter

, Middle East

Published:

2 months ago

185 views

Bryan Loo, CEO and founder of Loob Holding (right), Abdulwahab Galadari, Ilyas & Mustafa Galadari (IMG) Group chairman (centre), Marwan Galadari, IMG Group director (left). (Behind from left) Ayub Khan, Eureka head of operations and growth, Disney Casper, Eureka head of finance, Dinkar Ayyathan, Eureka head of procurement, and Mario Malalis, General Manager for International Franchise for Tealive.

Tealive announces Middle East expansion

The brand’s parent plans to open 5 outlets during its first year.

Loob Holding Sdn Bhd is collaborating with Dubai-based conglomerate Eureka Restaurant & Café to bring Tealive into the United Arab Emirates (UAE).

Loob Holding founder and CEO Bryan Loo signed the Master Franchise Agreement in Dubai earlier this week with Eureka Restaurant & Café, represented by group founder, Abdulwahab Ilyas Galadari who is also a board member of the Ilyas & Mustafa Galadari (IMG) Group.

Both IMG Group and Eureka Restaurant & Cafe are diversified family-led conglomerates rooted in the broader Galadari family legacy, venturing into theme parks, Food & Beverage, technology, trading, commodities and investments.

"The UAE is an exciting market with a dynamic food and beverage landscape, and we are thrilled to introduce Tealive to this region,” Loo said. “Partnering with Eureka is key to bringing our Tealive experience to the UAE, blending our innovative offerings with the local culture. We are confident this partnership will be the stepping stone to a successful Middle Eastern expansion."

Loob Holding plans to open five outlets in the first year.

Founded in 2010 by Bryan Loo, Loob Holding is a leading Malaysia-based regional beverage player specialising in the premium quick service segment with a diverse portfolio of four brands: Tealive, Bask Bear Coffee & Toasties, Soda Xpress and WonderBrew Kombucha.

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