FRANCHISING | Staff Reporter, Indonesia

Texas Chicken expands in Indonesia with two new outlets

PT. Quick Serve Indonesia plans more opening this 2018.

After opening its first branch in Tunjungan Plaza 3 in January, a second signature location with a record 175-seat capacity is scheduled to open on the 7th of February in Kertajaya.

The Kertajaya restaurant is a two-story stand-alone restaurant designed to provide a fresh new Texas Chicken dining experience. The restaurant, located at Jalan Raya Kertajaya Indah Blok H 101-102, Mulyorejo, Surabaya, Jawa Timur, Indonesia 60116, will also showcase a new, contemporary design package, which offers a twist on the market's signature look.

Apart from the Original and Spicy Chicken, the new Surabaya restaurants under PT Quick Serve's management will introduce items from Texas Chicken's international menu for the first time – the brand's Honey-Butter Biscuit, crunchy juicy Tenders, Ice Cream Shortcakes, Mexicana Burger and Wrap, and a selection of Chicken & Rice dishes with international and Asian flavor sauces.

"Indonesians love fried chicken. I previously favored another brand in my hometown, but once I tried the Texas Chicken products, I was sold and knew that we needed to be a part of this brand," said Julius Evan Kristianto, managing director for PT. Quick Serve Indonesia. "I believe in the product and I believe in the brand. The Surabaya location is situated in a culinary hub for our region, which provides the brand an opportunity to continue to solidify its fan base in Indonesia."

"PT Quick Serve is part of a new and exciting partnership that will bring fresh and contemporary experience to our traditionally great tasting fried chicken," said Tony Moralejo, executive vice president of international business for Texas Chicken. "In addition to their growth mindset, their enthusiasm for the brand is something that makes them an ideal partner. The next few years are expected to be a period of strong brand growth in the Indonesian market, as we're able to bring our quality fried chicken in a new way to the residents and visitors of the area."

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