FRANCHISING | Staff Reporter, Malaysia

Texas Chicken launches flagship site in Kuala Lumpur

The new restaurant is the first in the global system to debut the concept of Tex Cafe.

Opened at Kuala Lumpur City Centre, the new Tex Café concept offers a specially curated menu of hot and cold beverages such as cappuccino, latte, espresso, hot chocolate and more, as well as a selection of cakes and muffins. The signature Texas Chicken menu of Original and Spicy chicken, Honey-Butter Biscuits, Mexicana Burger or Wrap, Jalapeno Cheese Bombers will also be available directly alongside Tex Café.

"In our constant drive to meet and exceed guests' expectations and lifestyle needs, this is the first of many more innovations to come from Texas Chicken globally," said Tony Moralejo, executive vice president of international business for Texas Chicken. "Malaysia is an important market for Texas Chicken internationally and we're excited to witness the brand's rapid growth here in one of the world's most robust and vibrant food cultures. We look forward to this new chapter in the brand's story in Asia and beyond."

As part of the launch of the Tex Café, guests can enjoy the new Chocolate Chip Biscuits for a limited time. Ice cream desserts are also available with the menu highlights such as Strawberry and Chocolate Shortcakes as well as the Chocolate Volcano.

"As we continue to advance in our desire to be the global franchisor of choice, we are proud to unveil innovations in product, service, and experience," Moralejo added. "Our vision is that restaurant concepts like Texas Chicken and Tex Café will serve as catalysts for further evolution of the brand, and a more personalized experience for our guests." 

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